Technology

Simon launches commerce media network

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September 1, 2026

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Simon, a real estate investment trust engaged in the ownership of shopping, dining, entertainment and mixed-use destinations, has launched the Simon Media Network, a commerce media platform that helps brands reach high-intent consumers across Simon's portfolio of more than 200 destinations.

Simon Media Network extends the company's ability to connect brands with consumers where they already gather, discover and spend time, according to a press release.

Unlike traditional retail media networks built around purchases from a single retailer, Simon Media Network provides advertisers with a broader view of consumer behavior across an ecosystem of shopping, dining, entertainment and lifestyle experiences. This enables brands to understand not only what consumers buy, but where they spend time, what captures their attention and how those behaviors translate into measurable business outcomes.

"Today's marketers need more than impressions. They need partners who can prove a campaign actually moved someone to visit, engage and buy," Jared Blechman, chief revenue officer at Simon, said in the release. "Simon is where consumers discover brands in the real world. Simon Media Network builds on that foundation, transforming those interactions into intelligence that helps brands better understand, reach and engage consumers."

Advertisers can activate campaigns across Simon's marketing ecosystem, including digital displays throughout Simon destinations, experiential activations, ShopSimon.com, the Simon+ loyalty program and Simon-owned social and digital channels.