Marketing

Walmart deploying commerce intelligence platform to Sam’s Clubs

Image: Courtesy of Walmart

August 27, 2026

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Walmart is deploying Walmart Data Ventures' first-party commerce intelligence platform to its Sam's Club locations in 2027.

Scintilla connects insights across members, omnichannel performance and business outcomes in a single platform. The platform will allow Sam's Club's merchants and suppliers to better anticipate member needs and make better data-driven decisions, according to a press release.

"Everything starts with the member and understanding what they need, what they love and what they're looking for next," Myron Frazier, chief merchant, Sam's Club, said in the release. "Scintilla will help our merchants and suppliers listen better and act faster. It gives us a clearer view of what matters to our members so we can bring them the right items, create more moments of discovery, and keep making Sam's Club a place they are excited to come back to."