Marketing

Walmart embraces entrepreneur product creators

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July 31, 2023

Walmart has kicked off its application time frame for its Open Call 2023 event in which small businesses and startups can apply to pitch products to be sold on Walmart or Sam's Club shelves and on Walmart.com.

Applications are open until Aug. 18, according to a blog post from Jason Fremstad, SVP, supplier development, sourcing, Walmart.

Open Call began back in 2014, when Walmart first opened its doors to more than 500 businesses with dreams of selling their U.S.-made products to millions of Walmart customers.

"Open Call presents an incredible opportunity for small and medium businesses to grow their businesses. Entrepreneurs who earn a 'golden ticket' — signifying a deal for Walmart to sell their products on its shelves or online — reach new customers, enabling them to grow. Through Open Call, Walmart has helped thousands of small and medium businesses thrive, with many expanding their U.S. manufacturing footprints and creating new manufacturing jobs in the communities they call home," wrote Fremstad.