Technology
Walmart launches immersive experiences
September 27, 2022
Walmart is launching two immersive experiences in the metaverse platform Roblox.
The experiences, Walmart Land and Walmart's Universe of Play, offer interactive content and entertainment and bring Walmart's "isles" into a virtual world, according to a press release.
The news comes on the heels of Walmart offering its subscribers a new return option — a free pickup service that becomes available in October.
Walmart's Roblox community members can browse "isles" to collect "verch," listen to music articles and interact with exclusive content.
Walmart Land offers fashion, style, beauty and entertainment items directly to the global Roblox community of over 52 million daily users. The retailer will continue to bring the fun with Walmart's Universe of Play — a virtual toy destination in Roblox.
"We're showing up in a big way — creating community, content, entertainment and games through the launch of Walmart Land and Walmart's Universe of Play," William White, chief marketing officer, Walmart U.S., said in the release. "Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there. So, we're focusing on creating new and innovative experiences that excite them, something we're already doing in the communities where they live, and now, the virtual worlds where they play."
Walmart Land offers a virtual store of merchandise, or "verch;" a Ferris wheel offering a bird's-eye glimpse of the world; and unlockable tokens and badges that can be earned in various games and competitions. Walmart Land debuts with three experiences:
- Electric Island: Inspired by the world's greatest music festivals, Electric Island includes an interactive piano walkway, a dance challenge, a Netflix trivia experience featuring Noah Schnapp and a DJ booth where users can learn to mix different beats.
- House of Style: Featuring a virtual dressing room, a strike-a-pose challenge, an oversized cosmetics obstacle course (obby) and a roller-skating rink, House of Style will offer products from af94, UOMA by Sharon C., ITK by Brooklyn & Bailey, Lottie London, Bubble and more.
- Electric Fest: New in October, users can jump back into Electric Island for "Electric Fest," a motion-capture concert celebration featuring performances from popular artists such as Madison Beer, Kane Brown and Yungblud
Users can click in on the excitement today and freely access the Walmart Land experience on Roblox.com and Walmart's Universe of Play on any device including PC, Mac, iOS, Android, Amazon devices, Xbox consoles, Oculus Rift and HTC Vive.
