E-commerce

Walmart revamps digital storefront

Provided

April 4, 2023

Walmart has redesigned its e-commerce homepage and its app and built a more customer-centric storefront in a quest to drive customer engagement as well as provide a more engaging online shopping experience.

It's the latest in a series of enhancements the retailer has made regarding it digital experience, according to Tom Ward, EVP and chief e-commerce officer.

"And now, we're improving how our customers can explore the endless aisles of walmart.com with a sleek new look and experience that offers a more engaging way to browse and discover our incredible assortment. Whether you're searching for the perfect gift, looking for inspiration to redecorate your home or just want to browse the hottest trends right now, it all begins with the Walmart app," Ward wrote in a blog post.

The revamped homepage offers a product-focused experience that better mirrors the way Walmart customers shop, according to the blog.

"We're customer-obsessed, and this new homepage is just one more way we're improving the online shopping experience to make it more compelling to shop with us while saving time and money. But this new experience doesn't just benefit our customers. It also provides our suppliers and marketplace sellers new opportunities to showcase more relevant products and better tell their stories within moments that are top of mind for our customers as they grow their businesses on walmart.com," wrote Ward.