News

Wayfair prepping physical retail store for Massachusetts

March 29, 2019

Online home décor retailer Wayfair will open its first-ever, full-service brick-and-mortar location later this year.

The store will be located in the Natick Mall in Natick, Massachusetts, according to a press release.

The location will bring the brand "to life," in an engaging customer format, according to the release.

"With the opening of our new retail store, we are offering our customers a new way to enjoy Wayfair's exceptional shopping experience as we continue to transform the way people shop for their homes," said Niraj Shah, CEO, co-founder and co-chairman, in the release. "We look forward to inviting our customers further into the world of Wayfair, welcoming them to step inside our newest shopping experience guided by the knowledgeable support and expertise of our in-store design team."

The store will feature customer service and home design experts available to offer complimentary design consultations to customers.In addition, Wayfair will open four pop-up shops later this summer.