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Whitepaper discusses importance of personalization

August 1, 2012

A new whitepaper reveals how retailers can improve the customer experience and ensure that personalization becomes a core value of their companies.

Baynote, a provider of personalized customer experience solutions, published the paper, "The Human Need for Personalization: Psychology, Technology and Science," which examines the definition and goal of personalization as well as the psychology, technology and science that underlie a shopper's desire for a personalized e-commerce experience, according to a company press release.

Baynote's CEO Scott Brave authored the paper after conducting research on human-machine interaction. He analyzed the technological constructs that make automated personalization systems possible and the science behind the man-machine interface that brings user psychology and technology together.

Click here to download a free copy of the paper.

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