Whole Foods seeks partners with 'mojo' for new supermarket brand

Whole Foods seeks partners with 'mojo' for new supermarket brand

Courtesy of Whole Foods

In spinning out a new food market brand Whole Foods is seeking out retail partners and isn’t being very picky about the type of establishment. In fact it's clearly aiming to offer customers a variety of retail offerings within the sub-brand business.

Businesses from food to fashion to tattoo parlors are invited to inquire about selling product and services within the new '365' store locations, according to a Mashable report.

In Spring 2015 Whole Foods announced the smaller-store concept, 365 by Whole Foods Market, aimed at meeting increasing consumer demand for natural and organic food. The name reflects the fact stores will be open every day of the year and pays homage to the supermarket's own product brand, 365 Everyday Value.

"We'll work up a modern, consistent design, use innovative technology and carefully choose just the right product mix to ensure an efficient and rewarding shopping experience," states an announcement.

According to a website dedicated to the impending brand, the first location will be opening in May in Silver Lake, California. A Lake Oswego, Oregon store will open in July and a Bellevue, Washington store will open in August, with 10 more slated to open nationwide during the year.

"Friends of 365 are independent businesses who bring their special mojo to our 365 stores," states the website. "We want to partner with startups as well as established brands across a variety of categories to help enhance the 365 experience. We're looking for Friends with a strong offering and personality.

"Friends can be any type of business — Record shop? Tattoo parlor? Maybe! And each 365 store may have a different mix of friends. The more variety, the merrier!," states the site.


Topics: Customer Experience, Marketing, Store Design & Layout

Companies: Whole Foods


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