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Why a consumer 'win back' effort requires a strategy

August 10, 2018

New Paytronix research reveals that when it comes to winning back consumers a one-on-one campaign will likely drive the best result.

The one-on-one approach requires spending time identifying "truly lapsed guests," stated a release on the finding.

"Be careful to only implement a win-back campaign after you've taken the time to separate truly lapsed guests, or you'll be discounting loyal customers who already plan to return," said Lee Barnes, head of Paytronix Data Insights, in a release on the data.