News

Women like online shopping more than men, claims report

March 20, 2018

When it comes to ecommerce and online shopping it's women who are enthusiastic as male consumers tend to prefer shopping in brick-and-mortar retail locations.

Male consumers are also less likely to embrace technology disruptors and like to see and touch an item before purchase more than female shopping counterparts, according to a First Insight report on retail disruption.

Just 22 percent of male respondents reported frequently shopping on mobile devices compared to 40 percent of women, and 46 percent of men frequently shop on Amazon versus 60 percent of women, according to a press release.

"The study points to a significant gender gap between how men and women shop and make purchase decisions as the retail industry responds to disruptors such as mobile shopping, Amazon, discount retail and artificial intelligence," stated the release. Men are much more likely to shop at full-priced retailers (42 percent) over discount retailers (18 percent), while women are more likely to shop at discount retailers (38 percent) over full-price (31 percent).

"The data has unearthed a significant gender gap between how men and women shop and make purchase decisions," said Greg Petro, CEO and founder of First Insight, in the release. "These new disruptive technologies and the growth of discount retailers are making the majority of shoppers more price-sensitive. The fact that men are less inclined to shop online overall and prefer to go in-store is a significant finding, particularly as retailers consider how to align in-store selection and pricing to meet consumer appetites."