Yankee Candle pops up in NYC for holiday buying season

One of the newest retail pop-ups in New York City this holiday season is home to Yankee Candle.

The retailer has opened a 5,340-square-foot-store in Soho on Broadway and is calling it "CandlePower," according to a New York Post report. The pop-up presence will be open through Jan. 3 and offer shoppers an opportunity to create their own candles and test their knowledge on fragrance.

Topics: Customer Service, Marketing, Shopper Marketing, Specialty Stores, Store Design & Layout

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