News

YourZoom adds enhanced image capabilities to e-commerce platform

November 19, 2013

E-commerce platform MarketLive announced that is has partnered with DEPlabs, makers of the YourZoom visual merchandizing platform, to provide MarketLive customers with sophisticated options for online image presentation on their e-commerce sites.

Providing an additional layer of features to MarketLive's in-house imaging capabilities included in its standard technology platform, YourZoom gives merchants more advanced options such as dynamic personalization (i.e., monogramming), multiformat video support, color and fabric swatching, and myriad other display functionalities delivered through their HTML5 ZoomPlayer plugin.

According to the companies, this technology is ideal for merchants who have visually appealing products because it provides the shopper with an accurate view of the richness of the merchandise. For example, using video to merchandise allows the customer to see how an article of clothing moves, how the fabric moves and what the item looks like on a real person. This video experience creates much higher conversion rates — up to 85 percent higher, according to comScore. The YourZoom ZoomPlayer plugin also delivers display enhancements to mobile-specific sites, allowing merchants to deliver a consistent, visually immersive experience across all devices.

"Many of our retail customers want very advanced product imaging features for their omni-channel commerce sites. Now, through our partnership with DEPlabs, we can offer cutting-edge YourZoom visual merchandising technology that is already integrated and tested with our platform," said Ken Burke, founder and CEO of MarketLive Inc. "Their technology has quietly become the best cost-to-value in the industry for showcasing products and engaging shoppers."

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