Photos: Inside the new TargetExpress format
This past weekend, Target debuted its new store format, TargetExpress, which the company said is its smallest-footprint store to date. The 20,000-square-foot store opened in Minneapolis, walking distance from the University of Minnesota campus.
According to the company, the TargetExpress format features "an edited assortment of merchandise, including fresh produce, grab-and-go food and snacks, pharmacy, home, seasonal, electronics, beauty and more." The format features hand-held baskets and two-tier carts instead of full-size shopping carts.
The store is also home to signage supported by the recently announced "In a Snap" app.
The company said that it will open four more stores using this format in 2015, three in the San Francisco area and one in St. Paul.
James Bickers James Bickers is the former senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications. www