Photos: Inside the new TargetExpress format

| by James Bickers

This past weekend, Target debuted its new store format, TargetExpress, which the company said is its smallest-footprint store to date. The 20,000-square-foot store opened in Minneapolis, walking distance from the University of Minnesota campus.

According to the company, the TargetExpress format features "an edited assortment of merchandise, including fresh produce, grab-and-go food and snacks, pharmacy, home, seasonal, electronics, beauty and more." The format features hand-held baskets and two-tier carts instead of full-size shopping carts.

The store is also home to signage supported by the recently announced "In a Snap" app.

The company said that it will open four more stores using this format in 2015, three in the San Francisco area and one in St. Paul.

Topics: Merchandising, Point-of-Purchase / POP, Store Design & Layout

James Bickers
James Bickers is the former senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications. wwwView James Bickers's profile on LinkedIn

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