Omnichannel

Wayfair to open 10th store

Image: Wayfair

September 4, 2026

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Wayfair expects to open its tenth store in 2028 with a location in Altamonte Springs, Florida.

The housewares retailer will build an 85,000-square-foot single-level location at the Marketplace at Altamonte Center in central Florida, according to a press release.

"Reaching our 10th store is an exciting milestone for Wayfair and a testament to the momentum we're seeing as we bring our brand to life," Liza Lefkowski, vice president of merchandising and stores at Wayfair, said in the release. "With each new store, we're learning more about how customers want to shop for their homes and how our physical and digital experiences can work together. Orlando is a great market for this next chapter, and we're excited to introduce the Wayfair store experience to the community."