CX Innovators Podcast
Examining the powerful role music plays in the in-store customer experience
In this episode of the CX Innovators podcast Ola Sars, CEO of Soundtrack Technologies, shares with Judy Mottl, editor of Retail Customer Experience, how and why music has become a CX strategy that can drive customer loyalty as well as revenue.
May 28, 2025
Music plays a pivotal role in the retail customer experience as well as retailer's success.
As Ola Sars, CEO of Soundtrack Technologies, shares with Judy Mottl, editor of Retail Customer Experience, in this episode of the CX Innovators podcast, music has become a CX strategy that can drive customer loyalty as well as revenue.
Sars was a co-founder and COO of Beats Music, a subscription streaming service acquired by Apple in 2014 in a $3 billion dollar deal and which eventually transformed into Apple Music.
The Stockholm-based serial music tech entrepreneur is a 2024 Billboard International Power Player. Initially developed in a joint effort with Spotify, Soundtrack serves over 80,000 businesses across 74 countries with a music catalog of more than 100 million tracks available for commercial use.
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RetailCustomerExperience.com is devoted to helping retailers differentiate on experience, rather than on price. It is founded on the understanding that retail today is fundamentally different than any other time in its history, and staying competitive requires a new, holistic understanding of customers and how they want to shop.
