CX Innovators Podcast

Examining the powerful role music plays in the in-store customer experience

In this episode of the CX Innovators podcast Ola Sars, CEO of Soundtrack Technologies, shares with Judy Mottl, editor of Retail Customer Experience, how and why music has become a CX strategy that can drive customer loyalty as well as revenue.

Photo: Networld Media Group

May 28, 2025

Music plays a pivotal role in the retail customer experience as well as retailer's success.

As Ola Sars, CEO of Soundtrack Technologies, shares with Judy Mottl, editor of Retail Customer Experience, in this episode of the CX Innovators podcast, music has become a CX strategy that can drive customer loyalty as well as revenue.

Sars was a co-founder and COO of Beats Music, a subscription streaming service acquired by Apple in 2014 in a $3 billion dollar deal and which eventually transformed into Apple Music.

The Stockholm-based serial music tech entrepreneur is a 2024 Billboard International Power Player. Initially developed in a joint effort with Spotify, Soundtrack serves over 80,000 businesses across 74 countries with a music catalog of more than 100 million tracks available for commercial use.

Check out the Networld Media Group YouTube channel to catch up on past CX Innovators podcasts.