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Commentary

5 steps for tapping social proof to boost sales

Nishan Sothilingam, director of product at ResellerRatings, explains how retailers can win despite it being a buyers' world. The key is to be willing to listen.

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Optimizing shopping cart conversions across the ecommerce customer journey

Omar Akilah, vice president of products at GrandCanals, explains how each step of the brick and mortar customer journey has a corresponding digital equivalent.

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Walmart digital signage delivers broken content

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital Signage Today Editor Bradley Cooper encounters a Walmart shelf-edge display that failed to get its message across. Instead of a heartwarming holiday…

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Shopping and paying: New consumer trends are bringing profound changes

Roger Niederer, head merchant services, SIX Payment Services, offers up insight on how technology is not only changing consumer behavior and needs, but also…

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Small businesses' secret weapons for driving holiday sales

Jonathan Kateman, general manager of Constant Contact, an Endurance International Group brand, explains why combining strong audience insights with good design…

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4 ways retailers can boost the product discovery experience

Pavan Sondur, CEO and co-founder of Unbxd, offers up insight on four ways retailers can help boost the product discovery experience which enhances the customer…

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Why meeting consumer needs is crucial for U.K. online retailers

Chris Robinson, CEO at Yonder Digital Group, explains why U.K.-based online retailers will lose if they don't realize when consumers are shopping and when they…

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4 ways to keep customer trust over the holidays

David Duncan, VP of security marketing at CA Technologies, explains why retailers that want to gain — and keep — customer trust need to avoid common pitfalls.

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As holiday season arrives - want a second date with your customers?

Yair Holtzer, co-founder, SVP and head of U.S. office at Como, explains why retailers must think of the holiday shopping season not only as a few particularly…

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For retailers and brands "the moment of truth" has already passed

Seeta Hariharan, GM and group head, TCS Digital Software & Solutions Group, explains why 'the moment of truth' in retail has passed and been replaced by the…

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Kagan: Old checkout lanes will choke retail stores

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Jeff Kagan has a big list of big questions for today's retailer -- from realizing the need to change to creating both a defensive and offensive strategy.

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Brick-and-mortar stores aren't dead: They just need a digital makeover

Gil Larsen, VP Americas at Blis explains why retail success is all about inviting consumers in for a visit and ensuring you engage them once they come in.

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Offline retailers: Evolve here first to keep up with e-commerce

Jeff Scott, CEO of Infinite Peripherals, shares insight on how retail point-of-sale technology can improve both the shopper's experience and the retailer's…

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6 best practices for thriving in the 'post-human' customer service age

Anand Subramaniam, SVP worldwide marketing for eGain, offers up insight on how retailers can avoid frustrating potential customers and only only survive but…

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6 ways to deliver stressless service in the holiday season

by Chip Bell — Customer Loyalty Consultant/Author, Chip Bell Group

Chip Bell explains how retailers can achieve stress-less success during the hectic season by acting as a host, not as a slave.

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Can you beat Amazon this holiday season? An omnichannel approach to making it happen

Andrew Fegley, president of Remarketable, outlines innovative ways to keep driving revenue this holiday retail season through next-generation remarketing.

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If you can't measure in-store merchandising you can't make it better

Erik McMillan, founder and CEO of Shelfbucks, explains why modern-day analytics will position in-store merchandising among the greatest opportunities for…

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What retailers should consider before the holiday returns rush

Amit Sharma, founder and CEO of Narvar, explains why retailers need to understand emerging customer returns trends long before the return season arrives.

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Staffless. Cashless. Gapless. Is this the future of shopping?

by Christopher Hall — director, ICX Association

ICXA Managing Director Christopher Hall muses about customer experiences that are cashless, staffless and have no gaps in covering customers everywhere they go.

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The new face of disruption: Retail in the digital age

David Rosen, digital transformation technologist and strategist,TIBCO Software, shares how industry leaders, like Amazon, are laser focused on innovating the…

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