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Commentary

Retailers use interactivity to build better customer experiences

If a retailer doesn't create a satisfactory customer experience, including in-store e-commerce options, shoppers will take their wallets elsewhere. Several…

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Tackling the challenges of remote branch IT

Today's retail space is evolving rapidly, driven by changing customer demand and increasing competition. While technology should be the enabler of this shift…

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ICX Summit: Speakers, keynotes are all 'A-list'

by Ben Wheeler — President, KioskGUY.COM

A lineup of kiosk experts will share their insights at the ICX Summit June 5-7, offering a bird's eye view of what's in store for interactive customer…

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Kagan: Georgia Tech is helping transform retail

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Georgia Tech has launched a $1 million-dollar retail technology initiative at its Advanced Technology Developers Center. The ATDC, launched in 1980, is the…

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Can any traditional retailer survive the "Battle of the Bots"?

by Chris Petersen — Owner, IMS

Chris H. Petersen says going up against Amazon is like taking a knife to a light saber battle. Why? Because the whole is greater than the sum of the parts.

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Multichannel is not enough: Creating a true omnichannel customer experience

It's critical businesses not assume today's online purchasing experience is the same as what consumers experienced years ago. As companies seek to bring the…

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5 digital signage future trends set to change the market

by Egor Belenkov — CEO, Kitcast

In the future, digital signage will be smarter, trickier and more personalized, and that's just the beginning.

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What AI can teach you about your customers

When most businesses think of artificial intelligence, chances are they think about chatbots, logistics, or really any machine learning algorithm that improves…

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Digital, physical worlds collide at Amazon Books

by Will Hernandez — Editor, NetWorld Media Group

Amazon’s new bookstores partly leans on mobile technology, but could use some improvements with something like beacons.

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Future of retail is robotic and not just in the supply chain

While augmenting human labor in the supply chain with robots enables increased productivity, this advancement is rendered ineffective when the back office acts…

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Chatbot success 101: Why a single customer view is a must

The need for retailers to have a single customer view to ensure a consistent positive experience, across all the channels via which they interact with…

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8-second race: How retailers can connect with fast-moving customers

the window of opportunity for retail marketers to know, reach, convert and engage their customers has dropped to just eight seconds. The key to reaching them…

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Last mile: The amazing race to solve the delivery dilemma

by Chris Petersen — Owner, IMS

Omnichannel drives new expectations that every retailer must address.

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Customer loyalty 101: How to avoid alienating today's shopper

Winning customer loyalty is a continuous and important objective for retailers, but it's not always an easy task. Unfortunately, alienating customers can be.

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Are you sitting on a data goldmine? What all retail brands need to know

Thanks to market research, point-of-sale information, loyalty cards, online and mobile transactions, location data, and social media, retailers are sitting on…

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5 keys to leading in the age of analytics

Data is a critical corporate asset that organizations are starting to monetize in new ways to get ahead of their competition. The bottom line? Companies that…

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A new spin on loyalty

As loyalty programs have expanded to include more emotional benefits, they have seen the value associated with meeting a consumer's needs. Now companies are…

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Kagan: New rules for success in retail

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Retail will always be with us, but it will be different going forward. Now is the time to be experimenting and expanding your brand in the mind of your…

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Hungry for more conversions? There's an app for that

With the inherent convenience of ordering favorite specialty items online, come new demands from consumers, namely: the expectation of finding their favorite…

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