Location data is leading a retail revival: Here's how

Location data answers much more than just "Are buyers visiting my store?" It answers questions like "Which locations and audience segments do competitor's…

5 key components to monetize your data

The explosion of information is clearly accelerating. Data is flooding companies and the problem is only getting worse. As the next big explosion heats up with…

Can the voice of the customer drive transformational change?

There's a general assumption in business today that change is good, but we can't launch into change for the sake of it. There needs to be a clear business…

10 reasons to attend the 2017 ICX Summit

by Christopher Hall — w, t

If you are responsible for improving customer engagement for your organization, here are 10 reasons you should make your way to Texas for the ICX Summit.

Kagan: Early adopters gain competitive advantage

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Jeff Kagan explains why timing your entry into new areas of retail payment technology is key. Early adopters get a competitive advantage yet they take the…

Evolve or die: This is the state of retail

The advent of digital has changed life as we know it, including the shopping experience. The state of retail is now evolve or die. The dogma of old school…

It's the same old song and dance for mobile payments adoption

by Will Hernandez — Editor, NetWorld Media Group

Stop me if you;ve heard this one before: You're more likely to go back home to retrieve your smartphone than the wallet you left behind.

Factoring order fulfillment, returns into a peak season service strategy

As painful as it might seem to jump back into the peak season mindset, fortune tends to favor the prepared, so getting a head start and developing your…

The future of augmented reality & mobile commerce

Retailers are inundated with new technology innovations, promising big returns for their bottom lines. It is difficult to decipher which deserve priority.

Identifying the millennial 'tribes'

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Media outlets often make the mistake of stereotyping millennials either as lazy, entitled, antiestablishment types who can’t stop taking selfies, or as clever…

When will retailers wake up and smell the CLV?

Peter Fader, professor of marketing at the Wharton School of the University of Pennsylvania and co-founder of Zodiac, explains why a truly customer centric…

Kagan: Mobile pay apps not created equal

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

The decision on which mobile app to work with is an important decision. Some are sleek. Others are clunky. Some are quick. Others are slow as molasses. There…

A look at trends taking over retail in 2017

To keep up with shopper expectations, it's more important than ever for retailers to enhance and integrate the physical and digital. As we move further into…

The future of retail: Thinking small

Leading retailers are beginning to make sweeping changes to keep up with consumer demands. In the past six months retailers like Amazon, Target and Kroger have…

Trump, tech, and taxes: What's in store for 2017

Whatever your feelings about President Donald Trump, one thing is for sure: 2017 is going to be an interesting year for everyone.

Humanizing the retail experience: Experiential shopping lives offline

These are the days of sharing, group think and the herd mentality… who knew the 90s-era mall rats, a generation of teens known for simply hanging out in…

4 ways to retain infrequent retail customers

As most business owners know, the cost of acquiring a new customer is much higher than retaining a current buyer. It's why companies put a lot of effort into…

Loyalty marketing in a Trumpian world

Brands associating and disassociating with a polarizing President are going to tap into at least some of that emotion. So as a brand leader, it’s imperative…

Kagan: Fixing your app to improve customer experience

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Bottom line, smartphone technology and apps are an incredible way to reach customers in new and creative ways. Use technology in new ways to give the customer…

Forget just selling products: Customer experience is king

In a world where anyone can whip up an e-commerce site and begin selling in a matter of hours, merely taking products to market just isn't good enough anymore.