Pioneers: Who's really going to drive a new retail perspective?

Mimi Lettunich, president and executive creative director at Twenty Four 7, offers insight on why retailers must make the pivot to experiential design and more…

3 essential elements of e-commerce optimization

Zimm Zimmerman, senior vice president, personalization and analytic solutions at Wunderman, writes retail is no longer a game of access to products as much as…

How connected experience design engages consumer packaging

Eric Schultz, vice president, business development, SGK, explains how smart packaging, has relied on QR codes and simple AR gimmicks, is transitioning to…

5 steps to take retail customer experience to the next level

Andrew Lev, Cybera CEO, explains why retailers not paying attention to every element of the shopping journey will learn a costly lesson. He offers five tips to…

3 ways retailers can leverage psychology to succeed online

Jay Radia, CEO and co-founder of Yieldify, writes that many online retailers fail to push customers to purchase through subtle psychological triggers and cues.

Using push-to-talk technology to boost the customer experience

Jesse Robbins, CEO of Orion Labs, offers up insight on why push-to-talk devices and mobile communication are key to improving the customer experience. And…

Ensuring peak holiday season performance in 2019

Don White, vice president of enterprise solutions at Snapfulfil, believes now is the time for retailers to assess and review the past holiday season…

2019 predictions for retailers, technology innovation

Tony Rodriguez, Digimarc CTO, predicts the next stage in customer experience will focus less on new and more installations and more on changing business…

5 technologies primed to transform the grocery shopping experience

Rupal Shah, head of shopper research at research specialists, Simpson Carpenter, explains why the grocery shopping experience is on the brink of big change…

Social media customer care best when humans and bots are at play

Tara Jones, business consultant, Allant Group, offers up five considerations for a mindfully sound social care strategy to help retailers enhance the customer…

Retailers and Big Data: How analyzing data can help meet consumer shopper demands

Brahmajeet Desai, director of marketing, Kyvos Insights Inc., offers insight on why creating exceptional shopping experiences is now expected of stores and how…

Omni-digital vs omnichannel: What is the difference?

Julien Rio, head of marketing at Dimelo, examines why the concept of the omni-digital, often overshadowed by the omnichannel, still need to gain acceptance in…

Personalization reforms retail industry: Maximizing in-store digital experiences

by Ricardo Belmar — Sr Director, Global Enterprise Marketing, Infovista

Ricardo Belmar, InfoVista senior director, global enterprise marketing, maps out why retail IT teams must have needed data and insight to keep digital in-store…

2018's best retail trends: Learning From Kroger, Walmart, Lidl & others

by Bryan Pearson — President, LoyaltyOne

As the new year takes root contributor Bryan Pearson offers up eight trend takeaways from 2018.

Customer engagement is about the journey, not just the destination

by Jean Belanger — CEO, Cerebri AI

Jean Belanger, co-founder and CEO of Cerebri AI, offers insight on how artificial intelligence has a unique role to play in allowing retailers to take…

Why some retailers don't need a pop-up experience

Frank Weil, chief customer officer at KWI, opines that the pop-up marketing strategy may not be a great approach for every retailer and offers up questions to…

Redefining the consumer experience via digital identity

Linda Touch, global senior director at Equifax, explains why federated digital identity — linking a consumer's digital identity and the attributes, which are…

What's important when it comes to collecting useful customer feedback

Lane Mann, at Phoenix CX, maps out how to construct a customer feedback strategy and why being genuine is the only way to go.

9 off-the-radar retail predictions for 2019

by Bryan Pearson — President, LoyaltyOne

Bryan Pearson predicts that in 2019 retail shelves will become storybooks and it will be the year of store-branded self-checkout apps.

Coming down from a service high

by Chip Bell — Customer Loyalty Consultant/Author, Chip Bell Group

Chip Bell explains why coming down from a service high is an opportunity for celebration, affirmation, consolation, and education. Each is a building block for…