4 rules for getting consumers to opt-in to SMS marketing campaigns

Dan Slavin, CEO, CodeBroker explains how SMS marketing represents a real opportunity for marketers.

The customer experience is broken: Lifecycle marketing is the fix

Augie MacCurrach, CEO, Customer Portfolios, offers insight on what leads to a broken customer experience and tips and advice on how to fix it.

Operating in a customer-driven economy

Andy Tow, managing director, Retail Marketing Group, offers insight on why the race is on for brands to elevate themselves by offering personalised experiences.

Why and how retailers must create relevancy to survive

by Chris Petersen — Owner, IMS

Chris Petersen explains why the 'winning' retailer is one that focuses on convenience, consistency and customized value.

Preventing digital skimmer attacks threatening e-commerce

Expanding e-commerce has drawn the attention of hackers adept at skimming credit cards. Companies active in online commerce need to pay attention to data…

Managing the customer web experience

Jesse Himsworth, vice president of strategy and integrated solutions, Clearlink, explains that the web customer experience is no longer about simply setting up…

Kagan: How 5G wireless change wave will impact retail

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Jeff Kagan explains why and how 5G wireless will impact the retail sector, as well as the retail customer experience.

Digitally-native brands embrace omnichannel sales strategies with success

Heath Wells, co-founder and CEO of NuORDER, explains why digitally-native brands that want to follow in the footsteps of successful predecessors must develop…

What to consider when it comes to the retail payment experience

Zavida Mangaru, executive vice president of product strategy and innovation, North American Bancard, offers up insight on why the payment experience (and the…

Remembering Lyle Bunn: Digital signage analyst, consultant extraordinaire, friend

by Christopher Hall, Christopher Hall

Leading digital signage industry analyst and consultant Lyle Bunn died Oct. 9 of complications from colon cancer. He was a longtime friend of and contributor…

The store is still a winning strategy. Here's why

Hal Charnley, president of Wiser, explains why the brands and retailers that succeed are the ones that adapt and embrace the changing role of physical retail…

The deterrents hurting online retail

Ohad Hagai, senior vice president, marketing, at Namogoo, offers insight on a recent Namogoo survey regarding the many distractions competing for retail…

A two-prong approach to reducing retail risk, boosting customer experience

Dillon Blake, Motus director of sales, and Ridge Foust, Motus senior sales executive, explain how retailers can employ technology to improve visibility while…

How to develop and drive a successful retail loyalty strategy

Dan Slavin, CEO, CodeBroker, explains why retailers striving to design a compelling loyalty program must understand the gripes retail customers have with…

How poor customer service impacts the retail customer experience

Stephanie Liais, EMEA product marketing team, RingCentral, explains how and why every interaction and experience a customer has with a business impacts their…

How to clear top 5 hurdles in deploying autonomous retail checkout

Michael Suswal, co-founder and COO of Standard Cognition, maps out how to clear five top obstacles standing in a retailer's way in deploying autonomous…

4 ways brands can gain advantage via voice commerce

Tabatha Patterson, strategy and insights analyst, VML, explains why virtual assistants are proving increasingly helpful for shoppers and that by optimizing the…

Optimizing loyalty for enhanced retail customer experiences

Bobby Spence, vice president, sales & business development at Excentus, explains that the retailers which are most successful will be those who leverage…

Helping e-commerce teams focus on retail customer experience

Matthew Robinson, head of marketing U.K., ContentSquare, explains why understanding how customers interact with your website is critical to optimization…

How emerging technologies are changing the retail shopping experience

Bob Meixner, senior product strategist, Oracle Commerce Cloud, offers insight on the emerging technologies hitting the retail environment and why retailers…