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Commentary

How smart retailers join social content, e-commerce for robust customer experience

Dave Feinleib, CEO, Content Analytics, explains how great product content no longer refers to just product descriptions and images. Great product content…

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How shipping options influence retail customer experience in e-commerce

Jake Rheude, marketing director at Red Stag Fulfillment, explains why retailers should give equal consideration to how they ship to the people that keep them…

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Are you tracking the most important part of Black Friday? (Hint: It's not sales)

Bob Gatta, CEO of Data Display Systems, explains why engagement — in-store leading to online — should be the primary metric for determining return on…

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Lessons every retailer can learn from Amazon

Don White, vice president of enterprise solutions at Snapfulfil, says retailers have two choices when it comes to competing with Amazon: worry and not change…

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Why a retail 'second sale' is more critical than a new customer acquisition

by Chris Petersen — Owner, IMS

Chris H. Petersen explains why acquiring a retail sale today does not ensure retention as second-time retail buyers are actually more valuable and more…

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The changing face of retail IT and impact on customer experience

Nick East, CEO, Zynstra, explains 'edge computing' and how it's bringing the processing power of the cloud closer to where it's needed — to end devices like…

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Why every retailer needs to be a watering hole organization

by Chip Bell — Customer Loyalty Consultant/Author, Chip Bell Group

Chip Bell explains, with tons of examples, how successful retailers taking a 'watering hole' strategy to customer service and experience are winning and…

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How to drive retail store traffic with personalization, loyalty strategies

Kibo SVP of Product and Strategy Jennifer Sherman explains why retailers should deliver first and foremost on the promise of buy online, pickup in-store…

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Transforming video content analytics into retail business intelligence

Stephanie Weagle, CMO, BriefCam, explains why the use of retail video analytics plays into understanding consumer behavior. Consumer attitudes, preferences and…

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How digital queuing can save brick-and-mortar retailers

Alex Bäcker, CEO, Qless, says retail success isn't about trying to out-Amazon Amazon, but providing what Amazon and its peers cannot — face-to-face customer…

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Providing timely service is essential to developing customer loyalty

John Larson, senior partner at John Larson & Company and co-author of Capturing Loyalty, explains why it's essential for retail employees to be readily…

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4 ways retailers can boost brand reputation, build loyalty

Sandra Gudat, president and CEO of Customer Communications Group, Inc., offers up four steps for bolstering your brand's reputation, while simultaneously…

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Is your store red-carpet ready? The role of in-store technology for brand uptime

Paul Milner, marketing director at Displaydata, explains why retailers need to use technology to create an engaging and impressive in-store experience that…

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Brick-and-mortar retail isn't dead, it's just evolving

Vladimir Edelman, CEO and co-founder of HEROFi, lists out what physical retailers can learn from Amazon's success story.

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The consumer movement taking place in the retail industry

Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl, shares insight on why retailers should be exploring strategies to develop a share of both the on-demand and…

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How microservices play a role in delivering digital commerce innovation

Arish Ali, CEO and co-founder of Skava, explains why retail IT and tech innovators are turning to microservices to work around the pains of legacy commerce…

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Kagan: Retailers going back to basics for growth

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Jeff Kagan, industry analyst, explains how retail management now has a newer and younger mindset and they are rapidly taking the industry in new directions.

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How 5G, meshed with IoT, will make mobile carriers the enablers of retail engagement

Video, gaming, AI, robotic, AR/VR platform CIOs and CTOs looking to embrace newer digital transformation solutions should look holistically within the mobile…

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Examining the online apparel retail customer experience

Brooke Patton, research content specialist at GutCheck, offers insight on the retail apparel industry which is straddling an omnichannel landscape and how it…

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Understanding the true extent of brand counterfeiting

Chrissie Jamieson, vice president of marketing, MarkMonitor, explains why retail brand protection has never been more important than it is today and that it is…

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