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Consumer Behavior Features

Six marketing lessons from Sir Richard Branson

Customer engagement, tapping free publicity among the tips shared by the business luminary.

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Report: Black Friday shopping losing its appeal

Conversely, the popularity of online shopping continues to grow.

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Why big luxury retailers are falling behind online

Luxury brands are slow to translate store success to e-commerce.

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As consumers spend less, they expect more from retailers

A focus on long-term relationships, customer advocacy can protect against price erosion.

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Price Chopper learns a social media lesson

Social media offers great potential for making connections, and that comes with its own unique set of risks.

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How in-store mobile marketing can be more than just coupons

Despite the buzz surrounding mobile coupon apps, there is a deeper way to use the technology to drive purchases.

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Ten best practices for implementing and fine-tuning retail metrics

Dashboards provide a clear picture of business operations, provided the metrics behind them are properly designed.

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Survey: Despite economy, back-to-school spending holds steady

Households with school-aged children spend an average of approximately $404 per family on back-to-school items.

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Analyst: redbox business model won't work long-term

Streaming, video on demand prompt analyst to call the peak of the DVD kiosk market in 2011.

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Opinion: The recession is over, if you're paying attention to customers

A look at two retailers on the right track, and two that aren't, when it comes to satisfying core customers.

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What will bookstores look like in five years?

by James Bickers — Editor, Networld Alliance

The proliferation of e-readers is fundamentally changing the value proposition of bookselling.

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California set to vote on plastic bag ban

by James Bickers — Editor, Networld Alliance

Proponents of the bill point to environmental benefits, while detractors decry possible loss of jobs.

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Grocery theatricals put under the spotlight

Some in-store bakeries are used "merely to warm up bread made in industrial units hundreds of miles away."

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Three mobile web marketing tips for the holiday shopping season

Bringing the online experience into the store, embracing cross-channel behavior are keys to success.

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Making the most of transactional emails

80 percent of the revenue generated from transactional emails comes from shopping cart recovery.

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The psychology of retail marketing

From rounded corners to natural textures: Neurological research reveals why consumers react the way they do to the in-store experience.

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Best Retail Customer Experiences 2010 winners announced

by James Bickers — Editor, Networld Alliance

More than 1,000 consumers voted on the best retail experiences in eight segments and across multiple attributes.

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How old-school catalogs drive up sales

Nine out of 10 of the top converting retail websites in the U.S. also have catalogs.

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Opinion: 'New retail experts' are here to stay

To prosper in a buyer-dominant world, you must stop thinking like yesterday’s seller and start thinking like today’s buyer.

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Seven requirements for becoming customer-centric

Retailers are trying to embed customer orientation into their culture, but most are struggling to make real progress.

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