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Consumer Behavior Features

Opinion: Do not give in to 'dumb discounting'

Cutting prices can be a useful tool with core customers, but will just as often backfire on a retailer.

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Q&A: CIT's Burt Feinberg

A leading provider of asset-based credit to retailers talks about the economic downturn and the months ahead for retail.

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Five reasons retailers should look to mobile video

With past technological barriers now down, mobile video is a fertile playground for retail marketers.

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Why customers abandon shopping carts online

In 2009, 88 percent of U.S. online customers abandoned at least one shopping cart, 136 million people in total.

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Report: Affluent customers driving the retail recovery

Findings include an uptick in affluent consumer spending and optimism, and shifting online commerce expectations.

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Study: Grocery shoppers highly susceptible to in-store marketing

Two-thirds of consumers buy 'off list,' and 90 percent will pick up impulse items perceived to be a bargain.

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The four types of convenience store shoppers

By understanding these different motivations, brands can better leverage true, in-the-moment behavior to trigger purchases.

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Survey: 68 percent of shoppers say promotions spur retailer visits

In-store, mailed and emailed promotions most effective at driving new traffic.

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Opinion: Why mystery shopping isn't enough for retailers

A customer feedback expert offers four reasons why mystery shopping is insufficient for capturing the voice of the customer.

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Five trends to help retailers compete on convenience

A time-starved populace demands immediate gratification, but it won't compromise on selection.

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NRF: Gift spending is up for graduation season

Fewer people will buy graduation gifts, but they will spend slightly more than last year.

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Can companies really predict what customers like online?

Internet marketers may not know as much about shoppers as they think do, according to a new study.

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Ten ways retailers can build their opt-in email lists

If no one is reading your marketing emails, it doesn't matter how creative or passionate those messages are.

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How retailers can market their way out of tough times

In today's economic climate, cutting back on marketing is flirting with business suicide.

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Managing brand bashing on social media

For retailers, the best defense against online negativity may be your best customers.

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Four lessons to learn from the success of Miracle Mile Shops

by James Bickers — Editor, Networld Alliance

The Vegas shopping destination has posted double-digit growth for four consecutive months. Here's how.

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Report: Moms win out over the economy

Good news for Mom. Jewelry gifts for Mom showed the most improvement as More than nine of 10 consumers (93 percent) plan to celebrate Mother's Day, with total…

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How Facebook pages can impact customer experience

Customers are using Facebook to research companies more than many retail executives and industry experts may have anticipated.

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Build-A-Bear founder on the importance of listening

Maxine Clark demonstrates how to build brand loyalty by seeking feedback from customers.

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Selling the seductiveness of luxury in-store

Why the in-store experience is crucial for creating loyalty to artisanal products.

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