Consumer Behavior Features
'New movers' become big retail opportunity
A growing number of Americans are relocating for work, sun or family, creating a marked uptick in household spending.
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Satisfying the substance shopper
Customers are reaching out to connect with the products they buy in more direct, personal ways.
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Top ten people who influence American shoppers
Influential figures from entertainment, business and politics are promoting the era of "mindful spending."
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Shaping customer experience a critical strategy as retail recovers
'Indistinguishable sameness' can alleviated by a cohesive experience plan.
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The manufacturer's role in shopper-centric category management
Manufacturers and retailers need to work together to get the most benefit from shopper-centric analytics.
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NRF: Three-quarters of online retailers are dialing up mobile strategies
One in five retailers boasts having a fully implemented mobile strategy in place already.
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Opinion: Do not give in to 'dumb discounting'
Cutting prices can be a useful tool with core customers, but will just as often backfire on a retailer.
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Q&A: CIT's Burt Feinberg
A leading provider of asset-based credit to retailers talks about the economic downturn and the months ahead for retail.
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Five reasons retailers should look to mobile video
With past technological barriers now down, mobile video is a fertile playground for retail marketers.
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Why customers abandon shopping carts online
In 2009, 88 percent of U.S. online customers abandoned at least one shopping cart, 136 million people in total.
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Report: Affluent customers driving the retail recovery
Findings include an uptick in affluent consumer spending and optimism, and shifting online commerce expectations.
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Study: Grocery shoppers highly susceptible to in-store marketing
Two-thirds of consumers buy 'off list,' and 90 percent will pick up impulse items perceived to be a bargain.
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The four types of convenience store shoppers
By understanding these different motivations, brands can better leverage true, in-the-moment behavior to trigger purchases.
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Survey: 68 percent of shoppers say promotions spur retailer visits
In-store, mailed and emailed promotions most effective at driving new traffic.
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Opinion: Why mystery shopping isn't enough for retailers
A customer feedback expert offers four reasons why mystery shopping is insufficient for capturing the voice of the customer.
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Five trends to help retailers compete on convenience
A time-starved populace demands immediate gratification, but it won't compromise on selection.
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NRF: Gift spending is up for graduation season
Fewer people will buy graduation gifts, but they will spend slightly more than last year.
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Can companies really predict what customers like online?
Internet marketers may not know as much about shoppers as they think do, according to a new study.
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Ten ways retailers can build their opt-in email lists
If no one is reading your marketing emails, it doesn't matter how creative or passionate those messages are.
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How retailers can market their way out of tough times
In today's economic climate, cutting back on marketing is flirting with business suicide.
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