Five steps to integrating your multichannel marketing

While the message should remain consistent, what works on television or in a circular likely won't work on mobile or at the shelf.

Countering the 'Groupon Effect' and linking tactics to strategy with mobile marketing

How should retailers use mobile marketing to establish brand loyalty?

Google video unveils consumer smartphone usage trends

Survey-based data reveals how smartphones have changed the ways consumers search and shop.

Research: Mobile is increasingly important in the multichannel mix

The number of U.K. consumers using a smartphone to shop has grown 13 percent in the last nine months.

Tesco still fighting uphill battle in the United States

Tesco's Fresh & Easy keeps pushing along in the U.S. as the chain recently announced plans to open its first two stores in San Francisco.

Four essential steps for acquiring and retaining today's connected customer

Globalization and technology are transforming retail customers at a velocity never before experienced.

Retailers' venture into F-commerce is an uphill battle

by Kim Williams — Reporter, NetWorld Alliance

Overcoming security and privacy issues and defining value are major challenges. 

Create customer engagement through relevant assortment

Customer-first retailers approach product assortment as a form of storytelling.

New study evaluates consumer behaviors, attitudes toward social commerce

Though many retailers use social media to build their brand, companies may also be able to monetize these channels.

Report: Consumers influenced by a retailer's physical appearance

More than two-thirds of consumers say they have avoided a store based on its external appearance.

Study says $16 billion worth of loyalty program rewards go unredeemed each year

by Kim Williams — Reporter, NetWorld Alliance

Americans accumulate approximately $48 billion in rewards points and air travel miles annually.

Three ways packaging can impact, improve the retail experience

Brands are increasing their focus on more distinctive packaging that attracts a loyal customer base.

Red Chariot retail immersion center to open in June

by Kim Williams — Reporter, NetWorld Alliance

Services are aimed at reinventing the shopping experience post-recession.

Survey: Consumers will pay a premium for good service

U.S. consumers also tell twice as many people about bad service compared to good service.

EyeTrackShop uses webcams for online eye tracking

by Kim Williams — Reporter, NetWorld Alliance

The online eye tracking tool delivers results at one-tenth of traditional costs.

Five steps to a shopper-centric proof-of-concept

For a retailer to adopt a shopper-centric approach, it takes more than data, shopper insight and a memo.

Rise of the thrift store shopper provides steady growth in resale industry

by Kim Williams — Reporter, NetWorld Alliance

Are shoppers willing to sacrifice customer experience, service for bargains?

Research: Half of Americans with mobile phones using them to shop

Users are comparing prices, reading reviews, downloading coupons and making purchases on their phones.

Developing a technology strategy to support multichannel content

The Internet is now "the new staging ground for personalized marketing."

Opinion: Forget about selling on Facebook for now

One expert suggests that the market for retailers on the social network is actually miniscule.