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Consumer Behavior Features

Retailers: Ask your customers for permission to market to them

You can legally add a customer's email to your mailing list without asking. Here's why you shouldn't.

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Report: Moms win out over the economy

Mother's Day spending poised for a five-percent increase, according to new research.

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Men shop too: The four key factors for marketing to men

Reaching the male shopper takes more than merely transforming colors, fonts and packaging.

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Retail e-mails: Treading the fine line between marketing and spam

by James Bickers — Editor, Networld Alliance

A retailer's opt-in list is one of its most valuable assets, but reaching out to it too often can result in brand backlash.

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Fatto a mano: The seductiveness of luxury

A stroll through the streets of Florence highlights the true meaning of luxury in the post-recession world.

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Two-thirds of Facebook users say it influences purchase decisions

A new report details how users of the social networking site use it to interact with brands and retailers.

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Loyalty programs: what works, what doesn't

Perhaps not surprisingly, the least costly methods of building and maintaining loyalty are often the least effective.

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Survey: Low prices replace customer service as primary loyalty driver

Walmart dominated the 2010 COLLOQUY Retail Loyalty Index, in results that reflect a reality of the Great Recession.

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Informal poll bodes well for kiosks in retail

Better economy and improved public opinion are pushing more retailers to self-service.

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Report: 'We are seeing a multichannel revolution'

Nearly one-third of consumers use three or more channels to browse, research and purchase products.

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Overcoming the sameness of retail

These four practical tips can help retailers rediscover their brands, and stand out from the competition.

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GlobalShop 2010 roundup

by James Bickers — Editor, Networld Alliance

This year's GlobalShop event in Las Vegas was well-attended, well-staffed and full of great insights. Here's a quick recap of some of the stories we brought…

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Executive roundtable: HP on retail in 2010

by James Bickers — Editor, Networld Alliance

Two top-level executives with HP discuss what retailers need to focus on in the coming years.

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Seven principles for marketing to women

A cognitive anthropologist explains how men and women form emotional relationships with brands and retailers differently.

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GlobalShop: 'Consumerism has become activism'

by James Bickers — Editor, Networld Alliance

Envirosell's senior vice president shares research-based insights on the new American shopper.

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Turning retail into a game

by James Bickers — Editor, Networld Alliance

"Entertainment shopping" can be fun for shoppers and profitable for retailers, but it can also ignite controversy.

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The evolution of private labels at retail

Half of consumers now say they seek out private brands over traditional ones.

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Changing consumer mindsets call for new approaches

New trends in technology and social media allow grocers to create a differentiated shopping experience.

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Rethinking retail in the age of the grounded consumer

New research from a cultural anthropologist offers timely advice for retail.

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The pros and cons of concealing product prices online

Keeping the price tag somewhat hidden is part of a strategy by major brands to counter the Internet's tendency to drive prices down.

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