Managing brand bashing on social media

For retailers, the best defense against online negativity may be your best customers.

Four lessons to learn from the success of Miracle Mile Shops

by James Bickers — Editor, Networld Alliance

The Vegas shopping destination has posted double-digit growth for four consecutive months. Here's how.

Report: Moms win out over the economy

Good news for Mom. Jewelry gifts for Mom showed the most improvement as More than nine of 10 consumers (93 percent) plan to celebrate Mother's Day, with total…

How Facebook pages can impact customer experience

Customers are using Facebook to research companies more than many retail executives and industry experts may have anticipated.

Build-A-Bear founder on the importance of listening

Maxine Clark demonstrates how to build brand loyalty by seeking feedback from customers.

Selling the seductiveness of luxury in-store

Why the in-store experience is crucial for creating loyalty to artisanal products.

Retailers: Ask your customers for permission to market to them

You can legally add a customer's email to your mailing list without asking. Here's why you shouldn't.

Report: Moms win out over the economy

Mother's Day spending poised for a five-percent increase, according to new research.

Men shop too: The four key factors for marketing to men

Reaching the male shopper takes more than merely transforming colors, fonts and packaging.

Retail e-mails: Treading the fine line between marketing and spam

by James Bickers — Editor, Networld Alliance

A retailer's opt-in list is one of its most valuable assets, but reaching out to it too often can result in brand backlash.

Fatto a mano: The seductiveness of luxury

A stroll through the streets of Florence highlights the true meaning of luxury in the post-recession world.

Two-thirds of Facebook users say it influences purchase decisions

A new report details how users of the social networking site use it to interact with brands and retailers.

Loyalty programs: what works, what doesn't

Perhaps not surprisingly, the least costly methods of building and maintaining loyalty are often the least effective.

Survey: Low prices replace customer service as primary loyalty driver

Walmart dominated the 2010 COLLOQUY Retail Loyalty Index, in results that reflect a reality of the Great Recession.

Informal poll bodes well for kiosks in retail

Better economy and improved public opinion are pushing more retailers to self-service.

Report: 'We are seeing a multichannel revolution'

Nearly one-third of consumers use three or more channels to browse, research and purchase products.

Overcoming the sameness of retail

These four practical tips can help retailers rediscover their brands, and stand out from the competition.

GlobalShop 2010 roundup

by James Bickers — Editor, Networld Alliance

This year's GlobalShop event in Las Vegas was well-attended, well-staffed and full of great insights. Here's a quick recap of some of the stories we brought…

Executive roundtable: HP on retail in 2010

by James Bickers — Editor, Networld Alliance

Two top-level executives with HP discuss what retailers need to focus on in the coming years.

Seven principles for marketing to women

A cognitive anthropologist explains how men and women form emotional relationships with brands and retailers differently.