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Consumer Behavior Features

Secrets of high-concept retailers

Retailers such as American Girl that forge their own path thrive, despite tough times.

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Opinion: Retailers giving lip service to customer service

Noted retail trainer and author discusses how the concept of customer service has been watered down by many retailers.

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Satisfying the customer whose credit has been denied

The retail credit scene is tough, but retailers don't have to bear the brunt of rejection.

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Is price the only 'P' that matters?

Convenience-based value propositions are losing their appeal as people are repricing their free time.

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Live chat drives sales, satisfaction — but only when executed honestly

by James Bickers — Editor, Networld Alliance

Web retailers that offer live text-chat assistance can increase conversion and generate word-of-mouth, but poor or dishonest execution can spell disaster.

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Opinion: Loyalty is more than points programs

Building a perfect loyalty program requires a delicate balance between reward and customer effort — and online retailers are leading the way.

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Microsoft's Retail Experience Center: It's all about connectedness

by James Bickers — Editor, Networld Alliance

The Redmond giant's retail test lab focuses on connecting all the moving parts of a retail enterprise, right down to the customer level.

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New research initiative to measure qualitative effectiveness of in-store marketing

7-Eleven, Ahold, Frito-Lay North America, Pepsi-Cola North America Beverages, Walgreens are among the research participants.

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What green can mean for a retailer's image

Properly leveraged, green initiatives can make customers feel better about shopping at certain stores.

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The retail power of suggestion

by James Bickers — Editor, Networld Alliance

A carefully worded farewell can often subliminally impact shoppers into coming back for more.

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The psychology of color at retail

Cultural, demographic differences play crucial roles in color design for the retail environment.

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Opinion: 12 ways to maximize the customer during a recession

The author of Retail Business Kit for Dummies weighs in with tips on how to get more out of each customer interaction and drive repeat business.

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Luxury brands respond to tough economic times

Given the worldwide economic decline, the once seemingly recession-proof luxury sector is under siege.

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Putting your best customers to work for you

The best retailers don't just serve their customers — they put them to work, on behalf of the organization.

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Ten new shopping habits of the formerly upper-middle class

Tough times are changing the relationship consumers have with the foods they buy for themselves and their families.

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NRF: Outgoing Wal-Mart CEO stresses opportunity

by James Bickers — Editor, Networld Alliance

H. Lee Scott, Jr. emphasizes an upcoming period of opportunity for both the nation and the retail industry.

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Shoppers willing to pay more for products they can touch

A new study suggests that consumer desire for a product is intensified at the moment of first contact.

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Consumer desire driving green retail IT

Shoppers increasingly value transparency, sustainability when making buying decisions.

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Marketing show heavy on innovation

by James Bickers — Editor, Networld Alliance

Fresh ideas from the In-Store Marketing Expo in Las Vegas.

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Five things shoppers will do this holiday

A tough economy is impacting shopper plans and behaviors.

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