Microsoft's Retail Experience Center: It's all about connectedness

by James Bickers — Editor, Networld Alliance

The Redmond giant's retail test lab focuses on connecting all the moving parts of a retail enterprise, right down to the customer level.

New research initiative to measure qualitative effectiveness of in-store marketing

7-Eleven, Ahold, Frito-Lay North America, Pepsi-Cola North America Beverages, Walgreens are among the research participants.

What green can mean for a retailer's image

Properly leveraged, green initiatives can make customers feel better about shopping at certain stores.

The retail power of suggestion

by James Bickers — Editor, Networld Alliance

A carefully worded farewell can often subliminally impact shoppers into coming back for more.

The psychology of color at retail

Cultural, demographic differences play crucial roles in color design for the retail environment.

Opinion: 12 ways to maximize the customer during a recession

The author of Retail Business Kit for Dummies weighs in with tips on how to get more out of each customer interaction and drive repeat business.

Luxury brands respond to tough economic times

Given the worldwide economic decline, the once seemingly recession-proof luxury sector is under siege.

Putting your best customers to work for you

The best retailers don't just serve their customers — they put them to work, on behalf of the organization.

Ten new shopping habits of the formerly upper-middle class

Tough times are changing the relationship consumers have with the foods they buy for themselves and their families.

NRF: Outgoing Wal-Mart CEO stresses opportunity

by James Bickers — Editor, Networld Alliance

H. Lee Scott, Jr. emphasizes an upcoming period of opportunity for both the nation and the retail industry.

Shoppers willing to pay more for products they can touch

A new study suggests that consumer desire for a product is intensified at the moment of first contact.

Consumer desire driving green retail IT

Shoppers increasingly value transparency, sustainability when making buying decisions.

Marketing show heavy on innovation

by James Bickers — Editor, Networld Alliance

Fresh ideas from the In-Store Marketing Expo in Las Vegas.

Five things shoppers will do this holiday

A tough economy is impacting shopper plans and behaviors.

Targeting attractive segments in tough times

Many shoppers are going "full spend ahead" despite the economy.

Do customers want to haggle?

Is the "garage sale interaction" appealing to today's shopper?

KioskCom Europe: Lines blur between digital signs, kiosks

Integrated touchscreens, networked signage hint at convergence.

Tapping the wisdom of crowds

Crowdsourcing gives retailers a way to learn customer needs, wants.

Retailing to the digital native

by James Bickers — Editor, Networld Alliance

A new type of shopper requires a new level of engagement.

The changing face of the department store

The venerable retail institution rolls with the times.