Tata Consultancy Services launches digital business unit

January 21, 2014

Tata Consultancy Services, an IT services, consulting and business solutions organization, today announced the launch of its Digital Software & Solutions…

Misallocated ad dollars cost brands 28 percent in lost sales

January 21, 2014

Major brands may be losing out on more than 25 percent in additional marketing-driven sales by not optimizing their media budgets and misallocating their…

ChaChing! Using value pricing to grow sales and profits, part 3

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In part 1 of this series, we dismissed the argument that value is vague by demonstrating that there are only three things that any buyer buys — image…

Viewpoints announces new review service for online retailers

January 20, 2014

Viewpoints, a consumer reviews platform, has announced the launch of Viewpoints Pulse, a new service that it says provides product manufacturers and service…

Super Bowl to drive most TV purchases in 2014

January 20, 2014

Online deal site FatWallet.com has announced results from its 2014 TV Buyer Survey. Of those surveyed online, 30 percent said they will purchase a new TV this…

New Year's resolution: Stop negative reviews from ruining your customer experience

Here are three ways brands can get a handle on negative comments and address them productively.

RetailMeNot publishes shopper trend report for 2014

January 16, 2014

RetailMeNot, a U.S.-based digital coupon destination, has released a retail forecast examining consumer behaviors on personal wealth, savings, and confidence…

Target, Neiman Marcus feeling the pain of data breaches

Target has lost nearly 85 percent of its brand equity on the values of trust and security.

ChaChing! Using value pricing to grow sales and profits, part 2

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In Part 1 of this series, we addressed the concern that value is vague. We did so by recognizing that even though each of us defines value a little…

Report says consumers interact more with retail Facebook pages than retail websites

January 15, 2014

Consumers engage with retailers on Facebook more than they do on the retailer websites. Nine in 10 consumers say that how much they spend is influenced by…

Holiday retail sales come in at NRF expectations

January 15, 2014

Severe winter weather did not dampen December retail sales as shoppers took advantage of heavy promotions and last-minute deals. According to the National…

Shoppers purchase less than 1 percent of available products at their grocer

January 14, 2014

According to a new study published by coupon marketing firm Catalina, shoppers are highly selective when it comes to making CPG purchases, buying on average…

Facebook exec names 3 trends driving retail personalization

Online shopping is increasingly being driven by an "I'll know it when I see it" phenomenon.

Cha-ching! Using value pricing to grow sales and profits, part 1

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

It's no secret that the quickest, easiest and least expensive way to grow your top line, margins and bottom line is to raise prices. Why, then, are you…

Strong holiday shopping season boosted spending growth in December

January 13, 2014

First Data Corporation today released its First Data SpendTrend analysis for Dec. 3, 2013, through Dec. 30, 2013, compared to Dec. 4, 2012, through Dec. 31…

Irisys unveils Gazelle intelligent detection device

January 13, 2014

Irisys announced what it calls "the next generation of people counting technology" today at the NRF Convention & EXPO with the release of Gazelle, an…

A tale of Dos Equis and romancing the brand

What retail marketers can learn from the most interesting man in the world.

ICSC reports 3 percent sales increase over the holidays

January 10, 2014

Despite the extreme weather across much of the United States during prime holiday shopping time and a shortened holiday season, sales for the the…

Juniper Research: Mobile retail purchases to exceed $700 billion by 2018

January 9, 2014

Annual retail payments on mobile handsets and tablets will reach $707 billion, or 30 percent of all e-Retail by 2018, compared with 11 percent in 2012 and 1…

Shoppers who use mobile apps made 30 percent more store visits this holiday season

January 8, 2014

Mobile retail marketing firm Digby has revealed in-depth analysis of the holiday visit patterns of millions of shoppers with registered devices and retailer…