Buying customer loyalty: Does it ever work?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Can we really buy customer loyalty? If not, what are we really buying?To answer these questions we need to define loyalty. Loyal customers:

Developing a technology strategy to support multichannel content

The Internet is now "the new staging ground for personalized marketing."

Opinion: Forget about selling on Facebook for now

One expert suggests that the market for retailers on the social network is actually miniscule.

Luxury Isn't Social

by Doug Stephens — President, Retail Prophet Consulting

I've read a number of articles recently commenting on the conspicuous lack of social marketing in the luxury sector. While it's also true that participation in…

GlobalShop: Interbrand announces best retail brands of 2011

March 30, 2011

LAS VEGAS — Interbrand, a branding and design consultancy, revealed the findings of its most recent report, “Best Retail Brands 2011,” this week at the…

Report: Four out of five mobile shoppers frustrated with the experience

Whether the platform is a mobile device, tablet or computer, online customer experience is still fraught with issues.

GlobalShop: Reinventing retail design to fit a multichannel environment

by Kim Williams — Reporter, NetWorld Alliance

The future of retail will be "smaller, flexible, personal and intensely linked."

Online coupon sites offer increasing opportunities for retailers

Two out of three consumers have reported downloading and printing coupons from the Internet.

Is it Time to Drop the 'e' from e-Commerce?

by Jason Goldberg — VP Marketing, MTI

Most e-commerce executives are focused on online sales, even though their actual contribution to the organization is far broader. In order to maximize the…

Retail executive summit announces keynotes, Twins/Red Sox outing

March 28, 2011

LOUISVILLE, Ky. — The Retail Customer Experience Executive Summit, an exclusive c-level event produced by NetWorld Alliance and hosted by…

GlobalShop: Paco Underhill discusses recession realities and lessons

by Kim Williams — Reporter, NetWorld Alliance

Retail guru says the U.S. is 'over-stored' by 15 to 20 percent.

Discounting in the off season: Good strategy or slippery slope?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In one of my earlier blogs I dealt with the folly of discounting during peak selling season. I guess it was inevitable that I was asked, "What about the off…

GMC Inspire platform offers enterprise solution for customer engagement

March 24, 2011

GMC Software Technology, a global company offering end-to-end software solutions, has introduced GMC Inspire, a Customer Communications Management (CCM…

Aggregator site launches commitment-free coupons program

by Kim Williams — Reporter, NetWorld Alliance

Services like Xferral offer an easy way to browse deal-a-day sites like Groupon and others.

Study: Personalization key to retail growth

In-store technologies can boost customer satisfaction, according to two new consumer reports.

Retail websites reach 75 percent of European audience, according to study

March 21, 2011

ComScore, Inc., a leader in measuring the digital world, has released results from a study of online shopping in Europe. In January, 270.6 million unique…

Report: Healthy growth for e-commerce as retail continues shift to web

Growth rates to taper off as online retail matures, according to a new study.

Organization engagement: Five key steps to aligning around the customer

Retailers might think they're customer-centric, but many customers experience the opposite.

Marketing and 'the wrong hero'

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Marketing messages must be great stories ... about the true hero.I wish I could remember the source of this elegant language for the person certainly deserves…

Honor What Customers Care About

by Jeanne Bliss — Founder, CustomerBliss

CustomInk is a $70 million T-shirt shop that prints custom T-shirts for family reunions and group and business events. Because actual people at CustomInk…