Consumer Behavior News & Media
A sweet rewards program
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
I'm not a big fan of traditional loyalty programs although I do belong to multiple grocery and drugstore programs. And that's exactly why I'm not a fan. If…
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February brings more good news for retailers
March 13, 2011
Improvements in the U.S. economy bolstered retailers’ February sales, reflecting improved consumer sentiment as it relates to spending. According to the…
read nowMerkle announces new retail marketing suite and leadership roles
March 9, 2011
Merkle, an independent customer relationship-marketing agency, announced the release of its new retail database-marketing suite. Merkle’s Retail Marketing…
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The three key attributes of effective mobile retail apps
Very few successfully incorporate all three, and without all three, an app will likely be short-lived.
read nowNew study says creating emotional ties with consumers is a successful strategy
March 9, 2011
According to NRF.com, a recent research study by Kurt Salmon, a global management consulting firm, says that consumers feel a personality connection to the…
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Why I continue to encourage higher prices
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Even as I advocate higher prices, I understand that they will inevitably fall.In his book, The Rational Optimist, Matt Ridley offers countless examples of how…
read nowSt. Patricks Day expected to give U.S. retailers a boost, according to NRF
March 7, 2011
With an estimated 122 million Americans planning to celebrate St. Patrick’s Day this year, there will be no shortage of parties or celebrations. According to…
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IBM report: The smarter consumer has arrived
by James Bickers — Editor, Networld Alliance
Growing numbers of people are "instrumented," using two or more technology channels to shop.
read nowCanadian consumers embracing mobile retail
March 1, 2011
Canadians are adopting new technologies that improve their shopping experiences faster than consumers in most other countries, according to an annual IBM…
read nowIBM is testing biometrics technology for retail marketing
February 28, 2011
International Business Machines Corp. (IBM) is testing technology that would use biometrics — automated ways of recognizing humans based on physical or…
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Five rules of real-time marketing
Use new tools and tech to know your customers, and interact with them appropriately.
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Will new J.C. Penney logo succeed where Gap failed?
by Kim Williams — Reporter, NetWorld Alliance
The retailer's new logo uses the Helvetica font - as did the ill-fated Gap redesign.
read nowDelvinia Dig report focuses on future of retail
February 24, 2011
The latest "Dig" report from Delvinia, a Canadian digital strategy and customer experience design firm, indicates the growing influence of digitally savvy…
read nowDigby brings In-Store Mobile Module to retailers
February 23, 2011
Digby, provider of mobile commerce for top retail brands, announced today the launch of the Digby In-store Mobile Module, a new feature that enables retailers…
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The communication station: are you making your connections?
by Sharon Goldman — Senior Director, COLLOQUY
Savvy loyalty marketers know that deeper engagement and personalized communication are the biggest loyalty drivers for high-value customers, not mass e-mail…
read nowWhat you can't teach buyers
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
There are some things you just can't teach buyers. Nor should you try.As sellers, we can educate buyers on:
read nowSTORES/BIGresearch survey says consumers investing in small luxuries again
February 22, 2011
New research released by STORES Magazine reports that consumers are slowly starting to enjoy some of the services or items they may have previously sacrificed…
read nowRetailers review the role of stores as multi-channel booms
February 22, 2011
An increasing number of consumers are researching products in bricks-and-mortar retail stores before purchasing online, according to new research by Deloitte…
read nowMICROS-Retail announces XBR and Balance Sales Audit versions 7.0
February 21, 2011
MICROS-Retail, a division of MICROS Systems, Inc. and provider of retail technology, announced the release of XBR Loss Prevention and Store Analytics version…
read nowNRF: Americans plan to spend a little, save a little of their tax refunds
February 21, 2011
With signs of an improving economy, many Americans are now keen to use their tax refunds to treat themselves, or their families, to a major purchase such as a…
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