Consumer Behavior News & Media
Report: 40 percent of shoppers rely on directional signage
December 19, 2007
A recent study conducted by M/A/R/C Research found 40 percent of shoppers rely on directional signs while shopping. The group polled almost 23,000 shoppers…
read nowRetailers: make customer experience 'more theatrical'
December 19, 2007
A new report from Datamonitor shows that retailers are seeking to win back market share by making the customers' shopping experience more theatrical, with…
read nowHome Depot launches project-oriented store
December 19, 2007
RICHMOND HILL, ON. — The Home Depot Canada is changing the way customers shop for home improvement projects with the opening of its first project-orientated…
read nowOne in five shoppers will favor 'green' retailers this season
December 19, 2007
USA Today: One in five people surveyed said they will buy more eco-friendly products this holiday and shop more at "green" retailers that make efforts to save…
read nowMeasuring and managing the customer experience
December 19, 2007
Retailers must measure, manage and improve the experiences of their customers, in order to grow their businesses effectively.
read nowPersonalized marketing
December 19, 2007
Influence positive customer experiences through psychology.
read nowWhat does online shopping really cost employers? About $7
December 18, 2007
Forrester Research released a composite overview of the "typical" multi-channel shopper - someone who shops online, through catalogs and in retail stores.
read nowSurvey: customer service trumps price
December 18, 2007
A recent benchmark survey on "The State of Retail Workforce Management," conducted by Retail Systems Research (RSR), and sponsored by Kronos Inc., indicates…
read nowPOPAI research: digital window signage increases footfall
December 18, 2007
Research commissioned by 3M and POPAI demonstrates the effectiveness of back-projecting dynamic promotional messages onto shop windows.
read nowMore gift cards going unredeemed
December 17, 2007
A Consumer Reports survey conducted in October found that among people who received a gift card during the 2006 holiday season, 27 percent of them left one or…
read nowCustomer satisfaction takes first dip in two years
December 17, 2007
Customer satisfaction is down for the first time since early 2005, according to the third quarter report of the American Customer Satisfaction Index (ACSI).
read nowImportance of casual web surfers on sales 'exaggerated'
December 16, 2007
In a private poll conducted at an annual conference of the catalog and multi-channel retail industry, key industry players revealed that a surprisingly low…
read nowWhere clothing stores really fail: the dressing room
December 16, 2007
Retail consultancy Adaptive Path recently used its blog to tear into the clothes-buying process. The main culprit: dressing rooms that don't make the shopper…
read nowLet your customers break (fresh) bread
December 13, 2007
If Ron Wilkinson has his way, consumers are about to acquire a taste for very, very fresh bread. His Bread Bakery, a 7-foot-tall, 4-foot-wide machine, churns…
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The planning puzzle
by James Bickers — Editor, Networld Alliance
For technology, intelligent planning makes all the difference.
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Snag shoppers with self-service
Self-service is a key part of any smart multi-channel strategy.
read nowNike opens first NikeID Studio
December 10, 2007
Nike recently opened its first "NikeID Studio" in London, following similar installations in New York City, Paris and Osaka. The concept connects the in-store…
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The psychology of digital signage
by David Drain
A neuroscientist analyzes the effects digital signage has on the brain.
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