Post-COVID, OOH has perfect opportunity to shine in retail

by Kevin Damask — Editor, Digital Signage Today

How will OOH advertising play a role in the U.S. economy as the nation continues to emerge from the COVID-19 pandemic? That’s a question many industry experts…

As Black Friday loses its luster brands look for new ways to connect with consumers

by Paige O'Neill

Paige O'Neill, CMO at Sitecore, maps out how marketers adjust strategies to account for the current retail challenges while positioning themselves for a…

It’s time for retailers to stop circling the measurement drain

by Chandni Kothari

Chandni Kothari, from Croud, explains that in the post pandemic world retail marketers must shake off unsustainable measurement standards and reset their…

Supporting retail’s revival with technology innovations

by Ned Hayes

Ned Hayes, SnowShoe CEO, explains that while consumers have irretrievably changed their shopping behaviors, presenting big challenges for retailers, there are…

Consumers expect seamless experiences post-pandemic, but new data privacy laws present a challenge

by John Tyreman

John Tyreman, director of marketing at Silverback Strategies, shares insight on consumer behavior during the pandemic and how some of this behavior is likely…

How retailers can re-build consumers' confidence to shop in-store again

by Samuel Mueller — CEO, Scandit

Samuel Mueller, CEO and co-founder of Scandit, shares strategies on how retailers can re-build consumer confidence to return to stores again in the…

State of digital trust: How the virtual economy is changing consumer behavior

by Todd McKinnon

Todd McKinnon, Okta CEO and co-founder, explains why retailers, now a year into the pandemic, need to expand and adapt practices to prioritize trust. To remain…

How retailers are using video data to make stores safer, more profitable during pandemic

by Stephanie Weagle

Stephanie Weagle, BriefCam CMO, shares insight on the power of video surveillance today and after the COVID-19 pandemic is no longer a worry.

What economic data tells us about the retail industry in 2020

by Megan Higgins — VP and GM, eCommerce and Marketplaces, Avalara

Megan Higgins, VP/GM, eCommerce and Marketplaces, at Avalara, shares insight on trends and economic changes from the Avalara Commerce Monitor report.

4 retail strategies for an uncertain future and the technologies to support them

by Christian Nascimento — Vice President, Product Management, Strategy, Comcast Business

Comcast Business VP of product management and strategy Christian Nascimento offers up four strategies for retailers striving to meet and exceed consumer needs…

2020: The year a pandemic changed the payments ecosystem

by Bethany Ewing

Bethany Ewing, principal, customer marketing, mobile payments lead, Deloitte Digital, and Peter Pearce, senior manager of financial services strategy at…

2 must-haves for building a robust customer experience in 2021

by John Kavulich — Vice President, IoT Solution Sales, Acuity Brands

John Kavulich, VP, IoT Solution Sales, Acuity Brands Lighting, Inc., shares why the new year is when retailers should reflect on the 2020 learnings and that…

3 ways retailers must pivot in 2021

by Anthony Ng Monica

Anthony Ng Monica, CEO of Swogo, says the good news for retailers heading into the new year is that there are strategies to help the accelerated digital…

A glimpse into 2021 retail: The times they (will continue) a-changin'

As the wild and bumpy ride known as 2020 comes to a close, David Wilkinson, president and general manager, NCR Retail, takes a look at some of those changes…

Seize the new year with 6 lessons from the COVID-19 holiday rush

Mike Chou, director of business development at Harbor Retail, shares six lessons retailers can learn from the COVID-19 impact on the 2020 holiday sales season.

The changing tide of retail CX

by Carlos Zapatero

Carlos Zapatero, a business development executive at SYKES, explains how the events of 2020 accelerated a shift in retail customer experience to become more…

Winter is here: How retailers can tap digital tools to boost the customer experience

by Kevin Grauman — CEO, QLess, Inc

Kevin Grauma, CEO of QLess, explains how technology is helping ease the retail que in times of social distancing amid COVID-19. But writes that retailers need…

Using customer insights to drive recovery in the pandemic: What 3 key steps do retailers need to follow?

by James Alty

James Alty, founder and managing director of Apteco, offers up three steps retailers can take in striving to rebound from the ongoing COVID-19 pandemic.

How retailers can continue to ensure in-store shopping is worth the trip in 2021

by Chip Miller

Chip Miller, CEO at Miller Zell, writes that regardless of the surging COVID-19 pandemic consumers are still venturing out to their favorite brand or retailer…

Data key to adapting to consumers’ new COVID-19-induced holiday traditions

by Blake Burrus — SVP Analytics, Quotient Technology

Blake Burrus, SVP of data and analytics, Quotient, explains how data-driven insight can help retailers provide shoppers with relevant content and ideas that…