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Customer Experience Blogs

How to make every shopping experience memorable

Explore how retailers can elevate customer engagement by blending physical and digital channels into seamless, memorable shopping experiences.

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Stopping fraud without sacrificing customer experience: A real-time playbook for modern retail

by Bill Bruno — CEO, Celebrus

If your fraud strategy currently prioritizes protection over experience or vice versa, it’s time to rethink the balance. Modern fraud prevention should do…

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What main street can teach Silicon Valley about building loyalty

by Andrew Helms — CEO – USA, SumUp

If Silicon Valley spent half as much time studying Main Street as Main Street spends studying its customers, we’d build technology that feels a lot more like a…

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7 steps retail leaders can take to protect customer experience during peak seasons

by Nataliia Onyshkevych — CEO, EverHelp

Peak shopping periods test operational resilience — but they also create major opportunities.

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Why calls still matter in retail

by Victoria Berezhetska — Content Lead, Phonexa

Learn how you can build an omnichannel marketing funnel using retail customer experiences during phone calls. Synergize lead and phone call campaigns.

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Are you sabotaging your self-service?

by Phil Smith — CEO, QPC Group

Looking to the future, it’s clear that organizations will need to increase their data capture of customer journeys if they hope to maximize the productivity of…

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How retailers can get in the fast lane with self-check out

by Griffin Unanue — Student, University of Southern California

How do we get into the fast lane of self-checkout? Retailers need to modernize technology and operating models and stop treating self-checkout as a replacement…

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Smarter data, happier shoppers: Why good customer experience starts with AI

by David Greschler — Co-Founder & CEO, NomadGo

When evaluating new technologies, it’s easy to get caught up in the promises and flashy buzzwords. However, the best solutions should prioritize accuracy…

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The consumer psychology of last-mile delivery: Why reliability beats speed

by Sheila Berry — CRO, UniUni

The next big differentiator in e-commerce won’t be who’s fastest — it’ll be who consumers trust most to deliver on their promises.

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The ROI of getting shoppers into the holiday spirit with in-store visuals

by Gerry Price — President & CEO, North America, The Look Company

A data-focused approach to in-store holiday visuals and displays lets retailers make informed decisions about aspects of the shopping experience they’ve…

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How privacy and trust is the new formula for winning customers

by Charlotte Scott — Digital Rights Advocate and Global Partnerships Communications Lead, ExpressVPN

Data privacy has become a differentiator that customers are willing to reward. But privacy shouldn’t be treated as a tick box exercise. It has to be treated as…

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How AI fraud detection protects retail loyalty programs

by Casper Luchies — Account Executive & SDR Team Lead, Klippa

Retailers who proactively adopt AI fraud detection will gain a competitive advantage. By preventing fraud before it happens, they can protect revenue, preserve…

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Effective strategies for making your customers feel like they’re top priority

by Cynthia Mielke — VP, Strategic Partnerships, Tango

When you're building a successful business, keeping this reality in mind is key to retaining customers. Luckily, there are strategies you can use to show…

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From destination to signal: How AI is rewiring the role of brand websites in retail

by Joseph Perello — Founder and CEO, Props

In a world where shopping starts with a prompt, the question is no longer “How do I get traffic to my site?” It’s “What does my content teach the machine about…

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How SaaS personalization breathed new life into legacy retail platform

by Bhargav Trivedi — Solutions Architect, Bloomreach Inc.

Transforming digital experiences doesn’t always require starting from scratch. In fact, some of the most effective innovations begin at the edges where user…

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Bridging the gap between the shop floor and head office

by Gaelle Devins — Chief Customer Officer / Author, Breitling (Chief Customer Officer), Flow Leadership (Author)

Store staff and head office all too often operate in very different worlds. And when the link between them weakens frustration and misunderstanding arise.

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Top 5 retail tech trends shaping 2025

by Mahdi Hussein — Founder & CEO, SuperSonic POS

The most impactful retail tech developments this year aren’t flashy upgrades or abstract promises. They’re tools grounded in day-to-day problems: peak-hour…

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The communication gap holding back businesses

by Jim Eckes — Founder, TieTechnology

When communication tools aren’t integrated with the platforms retailers rely on — such as CRM systems, dispatch tools or customer service software — it creates…

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How to make retail execution software work where it really counts: On the sales floor

by Akash Gupta — CEO and Co-founder, GreyOrange

When used strategically, retail execution software serves as a force multiplier on the sales floor, empowering associates to serve customers unburdened by…

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The ripple effect: 5 ways modern POS technology multiplies retail ROI

by Retail Customer Experience

POS mobility empowers associates, boosts basket size, and elevates the customer experience and satisfaction.

Presented by Aptos, LLC

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