Retail isn’t one-size-fits-all: Why localized strategy is key to surviving in the new era of commerce

by Jacyn Heavens — Founder and CEO, Epos Now

If there’s one lesson for retailers to embrace moving forward, it’s this: Uniformity is efficient. But adaptability wins.

How optimization shapes the online shopping experience

by Jennifer Locke — Manager of Technical Account Management - Americas, Gurobi Optimization

In the midst of increasing scale and economic flux, successful retailers will be those who leverage the tools at their disposal to optimize the shopping…

Why data partnerships are the future of retail

by Ali Moosani — CEO, GoSpotCheck by FORM

Learn how real-time visibility into shelf conditions can help retailers and suppliers improve execution, boost sales and deliver a better in-store experience.

Why automated customer service is bad for customer loyalty

by Victor Cho — CEO, Emovid

Retailers have spent years investing in automation — streamlining service, personalizing outreach, and accelerating the path to purchase. Those efforts have…

As e-commerce fraud rises, merchants need to win consumer trust to win their wallets

by Iryna Bondar — Senior Fraud Group Manager, Veriff

Unfortunately, there are many ways fraudsters take advantage of online platforms and customers. As a first step in building up defenses, retailers should be…

The overlooked advantage in digital signage: Sound that sells

by Kurt Oleson — COO, Custom Channels

Digital signage will always be about what customers see — but the future belongs to those who think about what they hear, too. Music transforms screens from…

Customer experience is the antidote to uncertain grocery market

by Alasdair James — Chief Commercial and Marketing Officer, Swiftly

The grocery sector has never faced so much uncertainty, but focusing on delivering a powerful customer experience can help maintain long-term, sustainable…

The new 4 Ps of customer engagement

by Scott Opiela — Chief Marketing Officer, Acoustic

To succeed in this new era of customer engagement, marketers must evolve from campaign-centric strategies to journey-centric execution.

How data orchestration conducts harmonic customer experiences

by Robin Grochol — VP of Product Management - Data, Identity & Security, Twilio

In the competitive landscape of today’s customers, particularly with more digital natives like millennials and Gen Z, organizations that don't embrace…

Why retailers should treat checkout as strategic experience, not just a transaction

by Pavel Tsarykau — CEO, Expert Soft

Checkout may seem like just a confirmation page, but it’s still part of the customer journey. If that step is unstable or slightly misaligned with…

Return on relationship: Why your return policy might be your strongest loyalty tool

by Marie DeLeo — Director, Strategic Consulting, Kobie

In today's retail environment, returns shouldn't be viewed merely as a cost of doing business. When strategically designed and leveraged, they become powerful…

Why slow websites kill sales and what retailers can do about it

by Gerardo Dada — Field Chief Technology Officer (CTO), Catchpoint Systems, Inc.

The simple truth is slow websites kill sales. Upgrading the monitoring strategy goes beyond preventing outages or measuring page load times. It's about also…

How tariffs could lead to better customer experiences

by John Mazur — CEO, Chatmeter

Higher prices due to tariffs are likely, but brands that take this period of economic uncertainty to double down on their customer experience will come out…

Shaping retail experiences that resonate with today’s consumers

by Cindi Kato , Michael Trenary

Resonant retail experiences aren’t just about selling products, they’re about cultivating emotional connections, inspiring loyalty, and creating spaces where…

Leverage insights to personalize customer experiences, drive deeper emotional connections

by Emily Clark — Head of Retail, Further

Successful retailers are set apart by their ability to balance innovation with connection, and technology with authenticity. And when they get that emotional…

The future of shopping in retail: What to expect in the next 10 years

by James Robins — Chief Marketing Officer, Yodeck

Shopping journeys are becoming increasingly fragmented. Today’s consumers are influenced by multiple and often simultaneous touchpoints. To stay competitive…

The Connected Customer: Creating Rich Shopping Experiences Online and In-Store

Learn how you can elevate customer engagement by blending physical and digital channels into seamless, memorable shopping experiences with strategies like…

The strategic embrace: Blending automation and AI power with the human touch to drive customer relationships

by Jeanne Duca — Chief Marketing Officer, BCN

Retailers face a tricky balancing act: using technology to make life easier for customers while keeping the human connection that builds loyalty and trust.

From data to dollars: Why email marketing is key to scalable business growth

by Austin Wright — Head of Strategy & Analytics, SVP, Tandem Theory

By developing a strategic, data-driven approach to email marketing, retailers can tap into the full potential of this powerful marketing channel.

Prevention and the cure: How AI is helping combat ID fraud for retailers

by Jimmy Roussel — CEO, IDScan.net

AI has made fraud more complex and more difficult to detect, but it also offers the clearest path to resilience. As fake IDs and synthetic identities become…