6 paths to mobile brand awareness

Retailers need to take consumer intent into account and have a sense of immediacy in delivering information to that consumer.

Infinite data: How the business can stand out with the crowd

Welcome to the modern world — an age in which data is infinite and we are able to collect more information than we know what to do with.

Going bananas with product placement may not be such a good move

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

To put it simply, my Millennial loves bananas and is not going to be too thrilled to be so overtly manipulated.

Endangered customer: Why people are the difference in the future of retail

by Chris Petersen — Owner, IMS

Much of the retail pendulum has in fact swung to the "technology of sales transactions," which is why I found a new read on customer relationships so timely…

The "perfect storm" for an omnichannel explosion in India

by Chris Petersen — Owner, IMS

Lessons learned from India's retailers … and changing consumers.

3 ways successful retailers are building a perfect customer experience

Perfection is an ever-moving target. Just ask any business continually working to better understand and serve its customers.

Membership-based business models: Capitalize on being in the club

by Ethan Whitehill — CEO, two west inc

As access becomes more important than assets to today's shoppers, brands are building tech-driven subscription services and entire businesses around this…

Amazon opening bookstores isn't as newsworthy as many may think

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Amazon opening bookstores grabs lots of attention but it's really just another smart strategy. After all Amazon is a book seller already.

In order to survive and thrive don't breathe your own exhaust

by Chris Petersen — Owner, IMS

Biggest threat to today's retailers lies within the walls of the ivory tower.

6 things every woman wishes retailers knew about her shopping basket

by Bryan Pearson — President, LoyaltyOne

These six facts about a woman's shopping basket reveal what retailers including Nordstrom, Amazon and Tesco do to address them.

Hybrid cloud rains benefits on forward-thinking retailers

Cloud-based digital technologies are transforming the retail industry to provide digitally connected, time-pressed customers with the value they expect — and…

The expanding digital divide between consumers and retailers

by Chris Petersen — Owner, IMS

Consumers want it all … but just how much can retailers deliver?

What Dollar Shave Club knows: Getting an edge on utility

by Bryan Pearson — President, LoyaltyOne

The Dollar Shave Club is one sharp example of how manufacturing supply chains are being disrupted. Yet its approach to winning market share is disarmingly…

9 things to know about retail loyalty programs

by Bryan Pearson — President, LoyaltyOne

From the tangible value of data assets to stealth pricing, loyalty programs can offer retailers many advantages that are little understood. Here are nine…

How retailers are avoiding “Uberization”

In today's increasingly interconnected world, disruptive business models like those of AirBnB and Uber are thriving.

First rule in empathetic marketing: Know thy customer

One way brands are effectively engaging with customers is through empathy. A buzzword in the marketing world, empathy is the act of putting yourself in your…

The great Occam’s Razor paradox for retailing in 2016

by Chris Petersen — Owner, IMS

The law of parsimony is great for consumers, but a burden for retailers.

5 New Year resolutions to drive smarter retail customer experiences

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

This past year has clearly been a year of advancement and enlightenment by retailers, and 2016 is likely not going to be much different. Here's a few…

Click and collect: A hat trick retailers can't pull off?

by Chris Petersen — Owner, IMS

'Sort of works' is not acceptable for today's omnichannel consumers.

Dear Santa: All I want for Christmas is equal product pricing across genders

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

From razors and clothing to toys and adult diapers, women are likely always paying more for a product than men.