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Customer Experience Blogs

5 reasons retailers should control the post-click customer experience

Andrew Atkinson, director of product marketing at GrandCanals, offers up five important reasons why retailers should strive to control the post-click…

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What retailers must do to make the furniture-buying experience a rewarding one

Joseph Ferguson, director of new business development at Fortiva Retail Credit, lists what retailers, aiming to compete in home furnishings, must do to…

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How to make the shopper's buying experience a competitive differentiator

Jeff Bubak, vice president of business development, Alorica, explains why retailers must take a long deep look at how to communicate with customers on the…

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The evolution of the store associate

Flannery Higgins, global marketing manager, PCMS, explains why retailers striving to deliver a superior customer experience must embrace technologies to…

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How to make your CRM Big Data small

Lorcan Malone, president and COO of Swiftpage, explains how retailers can find a CRM that can scale to a business’ customer data needs by following a few…

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5 common customer service complaints and how to fix them

Swati Kungwani, business analyst and content manager at iTouchVision, explains why retailers need to pay attention to issues faced by customers and ensure…

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How scrappy, online retailers can thrive and grow in the Amazon era

Scott Gifis, president, AdRoll, provides insight for brands getting started in the era of Amazon, recommendations to grow and optimize the brand, and how to…

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Educated and prepared store associates key to successful brick-and-mortar stores

Janet Hawkins, founder and president of Opterus, offers up best practices for ensuring the store associate can help keep the store humming with excitement and…

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The role of store associate is changing, retailers and brands better take notice

Marc Gingras, CEO and founder of Foko Retail, explains that as shopping experiences change so does the role of the associate in the modern store, especially…

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One size does not fit all: Localization vs. standardization in retail

Sarah Kampman, vice president of product at Square Root, explains why one of the biggest areas of transformation in retail is the relationship between…

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How retailers can meet millennials in the middle

Steve Davidson, vice president, Fortegra Warranty Product Group, explains how millennial behaviors, such as using digital services to get the best bang for…

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The question for today's retailers: What business are you in?

by Chris Petersen — Owner, IMS

Blogger Chris Petersen poses a big question to retailers as the days of retailers differentiating on products seems to be long past for two reasons: there are…

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Kagan: Grocery kicking to high gear with e-commerce, home delivery

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Jeff Kagan explains why grocers can't simply choose to sit the change wave taking place in their industry. If they do, the wave will pass them by, leaving them…

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Retail precision: Where are your next best customers?

Gary Sankary, head of retail for Esri, explains why the emphasis on customer experience must continue for retailers wanting to successfully navigate through…

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Why delivery is playing a starring role in the retail customer experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Consumers are driving retailers to deliver an enhanced, multi-pronged and expansive delivery experience and those not hopping on the bandwagon will likely be…

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5 steps to customer continuity

Mike Small, chief client officer at Sitel Group, explains why it's no longer enough for brands to provide consumers with a mobile app or automated tweets in…

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Inspiring employees to deliver great customer experiences

Lindsey Goodchild, CEO of Nudge Rewards, explains how happy employees lead to happy customers, which leads to stronger loyalty and profitability. According to…

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How digital virtual experiences reinforce the physical environment

Bryan Laing, vice president, client service, IDL Worldwide, explains why connecting with consumers on a deeper, more personal level through physical…

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Lessons in "goodwill" and the power of people

by Chris Petersen — Owner, IMS

Blogger and industry expert Chris H. Petersen explains why today's retail customer experience involves a foundation of "goodwill" that drives positive feelings.

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Voice search and the future of retail advertising

Wesley MacLaggan, Marin Software senior vice president of marketing, explains why voice search is set to become a major factor in advertising, particularly for…

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