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Customer Experience Blogs

Bathrooms: More than meets the eye

by Kimberly Nasief — President, Measure Consumer Perspectives

I recently saw an article online — "How the Restroom Symbolizes Your Whole Operation" — about sustainability and hygiene in the workplace, but it started me…

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Do you believe customers are an asset, or a cost center?

by Jeanne Bliss — Founder, CustomerBliss

With only one retail location, Zane's Cycles of Connecticut is one of the three largest bike shops in the United States. They sell $15 million each year in…

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Best Buys are after five in Fox Point

by Lisa Biank Fasig — Director, JZMcBride and Associates

Disenchanted employees of Target, Best Buy and other retailers who are facing the prospect of working Thanksgiving evening — and we mean all evening — should…

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Maximizing sales during the Christmas rush

by Harry Friedman

'Twas the day before Christmas and all through the store,Not a salesper­son was available, so I walked out the door.

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How Google Street View might open the e-com door for small retail

by Doug Stephens — President, Retail Prophet Consulting

If you use Google maps, then you're probably familiar with Street View. As the name suggests, Street View allows users to literally fly down to street level…

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Speed up sales by using QR codes

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

In addition to sushi and bonsai trees, we can thank the Japanese for QR codes, those black-and-white patterned squares that have become ubiquitous.They were…

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Unintentional branding

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

When we think of branding we tend to think of very large companies with hundreds of millions of dollars to spend on branding.

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What every company should take from Barnes & Noble: a page from their corporate playbook

by Aaron Shapiro — CEO, HUGE

Time and time again we've seen the same story play out: An established industry player ignores digital and ends up in a fight for survival against a brash…

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The five things to know about "Retail Five Things to Know" blog posts

by Mark Murray — Director, The Store Channel

As I am a novice at this "blog thing," I went on a quick web safari to see how my maiden voyage with RCE measured up. On the journey, I discovered the rhythm…

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In the blink of an eye ...

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

It's no secret that supermarkets spend literally hundreds of millions of dollars on advertising. They spend money on television, radio, print, email, online…

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Five ways to make your store sensational

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

Like it or not, if you want to bring more customers in, it makes sense (and dollars as well) to make your establishment sensational. That's because statistics…

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My "Generous Brand" travelogue: Anaheim, London, Starbucks

by Mark Murray — Director, The Store Channel

As we watch the political football of healthcare being thrown at any potential voting block, the California based CareMore has marched through the goal line of…

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RECOMMERCE doesn't dilute sales, it increases customer understanding

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Trendwatching.com recently released its September Trend Briefing entitled Retail Renaissance. In it, they describe RECOMMERCE as a new retail standard. By…

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A week later, we're still thinking about Steve

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

It's been a week since the world lost Steve Jobs. That sounds like a typical, dramatic and overblown statement from the media, but this is the rare case in…

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Is the age of 'more' and 'faster' replacing 'the customer is king'?

by Harry Friedman

I admit it. I am a lot older physically than I think I am mentally. As Dr. Evil said so eloquently to his newfound son in the Austin Powers movie, "I'm hip."

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Do you need a chief customer officer?

by Jeanne Bliss — Founder, CustomerBliss

CEOs no longer need to be convinced of the importance of developing relationships with profitable customers and keeping them around. What they need now is…

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How to cultivate long-term loyalty

by Peggy Carlaw — VP, Impact Learning Systems

I used to go to the same Chinese Restaurant weekly growing up. My family celebrated birthdays, graduations, and other fun celebrations at this restaurant.

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Access does not equal value

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A professional recently told me that he'd merged his firm with a larger firm. Then he went on to say that he'd sent his clients a letter stating that the fees…

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A lesson in customer service

by Jim Joseph — President, Lippe Taylor

I just got a text the other day that many of us hope never happens: the guy who has cut my hair for years is leaving the salon. Oh no!

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Lessons learned from Apple: Great customer experiences learn continuously

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Any brand that becomes good does so, in part, because it knows how to learn. Any brand that becomes great has developed the ability to keep on learning. Apple…

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