Creative Realities releases "2011's Critical Five: Top Digital Strategies for Revolutionizing the In-Store Experience"

February 7, 2011

Creative Realities, a digital brand-experience company that has helped major brands bridge the physical and virtual worlds of digital marketing, has released…

Penetration pricing: Good strategy or self-inflicted wound?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Penetration pricing is a strategy in which a company offers lower prices to garner market share. Is this a viable strategy? If so, when will it work?To answer…

National Retail Federation Announces Reorganization

February 3, 2011

The National Retail Federation has announced changes to its organizational structure to achieve new priorities outlined in a strategic plan recently approved…

Tune in, turn on: Best Buy's new in-store digital signage ad network

Industry vets Paul Flanigan and Ken Goldberg co-wrote this commentary on a potential game changer for retail DOOH.

Don’t Discount the Effects of Snow

by Lisa Biank Fasig — Director, JZMcBride and Associates

Much of the country is buried under snow banks. America's retailers, meanwhile, are trying to dig out from a pile of inventory.

Retail At Risk From Technology

by Bob Phibbs — CEO, The Retail Doctor

We need to address the real concerns facing retail instead of looking to technology for a quick fix. This Manifesto can spur you to change the way your retail…

Is this the death of loyalty rewards as we know them?

When customers choose which company to do business with, rewards just don't matter like they used to.

How Much is that Downy in the Window?

by Lisa Biank Fasig — Director, JZMcBride and Associates

Heard the one about the fabric softener and the sleepwalker? The punch line takes place in a department store.

Triggering An Avalanche

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Will social media marketing...

Price: An Economic Indicator?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Can pricing...

NRF: Intel shows 'Connected Store' proof-of-concept at BIG Show

January 12, 2011

Earlier this week at the National Retail Federation BIG Show in New York City, Intel Corp. unveiled its Connected Store concept, a two-story, 2,400 square-foot…

NRF: Disney Store shares details about POS, store redesigns

by James Bickers — Editor, Networld Alliance

A complete overhaul of both technology platform and store design draw up a new in-store experience.

NRF: Cisco study shows shoppers want tech-savvy experiences

January 10, 2011

Most retailers assume consumers want to implement technology into their shopping experiences, but executives from Cisco Internet Business Solutions Group…

NRF: Convergent technologies on the retail horizon

Shoppers want a seamless cross-channel experience; retailers who miss on convergence could fall behind.

Educating the Buyer

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

If you want leverage in a sales call...

HP's new retail digital signage, POS offerings at NRF BIG Show

by Christopher Hall

HP continues its move into the digital signage space and strengthens its retail offerings at the BIG Show.

Livetweet: Follow the NRF 2011 Big Show

This weekend, the retail world will converge on New York City for the NRF 100th Annual Convention & EXPO. The event takes place January 9-12 at the Jacob…

Social media integrated into new ReAct retail digital signage

January 6, 2011

Interactive merchandising solutions firm MTI announced that it has integrated popular social media tools that influence how people shop directly into its new…

Shedding legacy practices is key to building great customer experiences

There is opportunity for those who grasp that customers will respond to an experience delivered from their point of view.

Study: Shoppers in larger malls respond better to digital signage

January 5, 2011

London — Shoppers respond better to digital advertising in larger malls because they are consistently happier and more engaged, according to the second wave of…