Digital Signage Features
IKEA measures DOOH effectiveness with Russ Outdoor
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
One great challenge with digital-out-of-home or any other form of advertising is how one can measure the true effectiveness of the campaign. How can you…
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Digital signage lights up with cannabis retailers
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
As the cannabis industry grows, retail dispensaries will be forced to keep up with a very large customer base, and they will need strong technology to keep…
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Airport travelers smile for World Smile Day to create 'hashtag mosaic'
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Travelers to John F. Kennedy International Airport were greeted by a billboard display encouraging them to take pictures of themselves using their smartphones…
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Under Armour runs First Day Free Rides campaign with transit authority
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
For students returning to school, it is absolutely crucial that they attend the first day to get the year started on the right foot. Clothing retailer…
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AI, personalization driving digital signage future trend
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
As digital signage continually becomes more responsive and dynamic, it will become even more important to stay up-to-date on these trends to avoid falling…
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Why OOH will revolutionize retail and the customer experience
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Out-of-home digital, known as OOH, is making major strides and promises big changes in consumer shopping behavior. Interactive kiosks and digital signage will…
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Under Armour, Grupo Vidanta share tips on boosting customer experience, engagement
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
While focused on consumers in vastly different industries, the two brands have a common goal: crafting a robust customer experience built on engagement.
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The Fitting Room creates 'phygital' experience
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
The Fitting Room is combining digital elements such as interactive touchscreens with personal customer assistance to create a better 'phygital' environment.
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7-Eleven taps menu boards to boost customer experience
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Convenience stores typically have a transient customer that strives to be in and out as quickly as possible. In order to maximize sales, these retailers need…
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Top 3 reasons to attend the ICX Summit
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Keeping up with constant changes in technology can be a major challenge, especially when many solutions also carry a high price tag. The upcoming ICX Summit…
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H&M talks customer engagement and digital signage
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Digital signage isn't just for pushing sales, it's also useful for crafting better customer engagement. By doing this, retailers can improve sales and create…
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Target talks digital signage, using Big Data to deliver a personalized experience
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
How do you deliver dynamic digital signage, based on Big Data, without making customers feel uncomfortable? Target, along with industry experts, offers insight…
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How digital signage software delivers a personalized customer experience
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The modern customer can pull up information instantly on their phones, and retailers and other businesses have struggled to compete for customer's attention.
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Furniture retailer delivers robust CX for the holidays
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The holiday season is one of the most difficult times for brick-and-mortar retailers, as they have to compete with one another and online retailers for…
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How Caesars Palace is delivering 3-D experiential digital signage
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The Las Vegas Strip is well known for its variety of displays, which dot almost every building. The tourist destination attracts an average of 17,70…
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A starting guide to digital signage installation
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
It is difficult to pick out the best digital signage package, but possibly an even greater challenge is the actual installation. Digital Signage Today spoke…
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Guatemala drives tourism with AR campaign
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The Tourism Board of Guatemala is looking to boost tourism with an experiential augmented reality campaign. The board partnered with JCDecaux Airport Paris, a…
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Should retail digital signage be interactive?
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
With interactive digital signage, end users have to consider whether they can afford it, whether their software can support it and whether they actually need…
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Despite challenges kiosks, digital signage well worth the effort
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Global food service operator, Sodexo, and travel plaza operator, Love's, told an audience at the recent Dallas ICX Summit that even though there are…
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An inside look at Taco Bell’s digital transformation to deliver an enhanced customer experience
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Rafik Hanna, senior director of Taco Bell’s All Access, shared insight on how the QSR is transforming to drive a best-in-class customer experience and why…
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