2016 is going to herald many changes to the marketing paradigm. Let's look at how interactive technology can help retailers utilize these trends.
November is a prelude to winter, the holiday season and the final month of the year. This month, our top articles also examined key market trends that may revolutionize the kiosk industry.
Today's consumer is a visual consumer who expects interactive communication and has about an 8-second attention span -- and the customer experience is no longer as much about price and product as it is about three other specific terms: place, process and people.
Today’s interactive customer experience is morphing quickly into an emotional consumer experience —and while technology is obviously a necessary part it’s not the sole ingredient.
There has been a massive evolution in the use of technology within the past decade, the past five years — and even within just the last year. There are no signs of that evolution of technology use slowing, including in the fast casual restaurant industry.
A look at why adding interactive digital signage could give retailers a seamless customer experience.
Athletic apparel and gear retailer Under Armour recently opened the doors of its newest specialty retail location on Chicago's Magnificent Mile – and the new space is a high-tech wonderland.
Digital signage and dynamic place-based media expert inundated by the digital flood at this year's National Retail Federation show.
Luxury fashion retailer Neiman Marcus has announced the rollout of the MemoryMirror by MemoMi in its Walnut Creek location, with other rollouts scheduled later this month.
The launch included midnight debuts of the game, and featured 10 minutes of original content unique to the stores.
Augmented reality oozes potential for retailers, with devices that do not restrict the user's sight solely to computer-generated imagery.
Interactive digital signage creates a completely new atmosphere for buying cable services at NYC flagship store.
The Canadian sporting goods giant continues to fight the good fight in keeping alive brick-and-mortar retail.
Attendees made good use of social media at this year's BIG Show.
A digital signage integrator offers a look ahead to the future of omnichannel and brick-and-mortar retail.
At this year's Customer Engagement Technology World, BrightLogic showed its Active Floor, which combines a splashy user experience with deep data analytics on how customers are interacting with it.
Distraction is the name of the game when it comes to a waiting line.
Digital signage is playing a leading role in this year's Saks Fifth Avenue holiday display in New York City.
The greatest asset you have invested in is not your product or service. It's not even your awesome new touch technology, it's your employees.
A focus on the customer journey will improve your shopper's experience on their path to purchase.