A digital signage integrator offers a look ahead to the future of omnichannel and brick-and-mortar retail.
At this year's Customer Engagement Technology World, BrightLogic showed its Active Floor, which combines a splashy user experience with deep data analytics on how customers are interacting with it.
Distraction is the name of the game when it comes to a waiting line.
Digital signage is playing a leading role in this year's Saks Fifth Avenue holiday display in New York City.
The greatest asset you have invested in is not your product or service. It's not even your awesome new touch technology, it's your employees.
A focus on the customer journey will improve your shopper's experience on their path to purchase.
At this year's Retail Customer Experience Executive Summit, Tricia Murphy of NEC led a table discussion on interactive guest experiences. Here is her brief recap of the table's takeaways.
First, let's start with some stats I painstakingly researched on the Internet for five minutes: The average human attention span is eight seconds. Most people who click on this article won't finish reading it. Twenty-two percent of American adults have...
The Digital Screenmedia Association's recent event highlighted the innovation of in-store technology.
Wouldn't it be great if all you had to do to create an awesome interactive experience was copy what we see in the movies?
Digital signage projection helps to turn every table into a touchscreen.
Retailers have collected data on customer preferences and demographics for years, but biometrics takes it to a new level.
New store designs should incorporate digital signage when planning for an omnichannel strategy.
The new smartphone adds features tailored to mCommerce.
A scent-based game for the McCormick spice company engages the consumer with the power of smell.
Digital signage helps retailers create immersive retail experiences for shoppers that can increase sales and improve ROI.
The radical new operating system is leading to the kind of products that people need to see and touch.
A survey highlights the importance of smartphones this holiday season and how in-store media can activate smartphone shoppers.
Barneys flagship store in NYC installs an eye-catching electronic window display for the holiday shopping season.
A CETW panel discussed making use of technology and DOOH throughout the retail purchase process.