The Brain Exchange: Interactive guest experiences
At this year's Retail Customer Experience Executive Summit, Tricia Murphy of NEC led a table discussion on interactive guest experiences. Here is her brief recap of the table's takeaways.
The unspoken truths about touch display content
First, let's start with some stats I painstakingly researched on the Internet for five minutes: The average human attention span is eight seconds. Most people who click on this article won't finish reading it. Twenty-two percent of American adults have...
The store is still the star: Takeaways from the DSA symposium
The Digital Screenmedia Association's recent event highlighted the innovation of in-store technology.
Three lessons sci-fi can teach us about interactive experiences
Wouldn't it be great if all you had to do to create an awesome interactive experience was copy what we see in the movies?
No touchscreen required: New tech turns tables interactive
Digital signage projection helps to turn every table into a touchscreen.
Professor weighs benefit vs. risk of facial recognition technology
Retailers have collected data on customer preferences and demographics for years, but biometrics takes it to a new level.
Key considerations for digital signage and omnichannel retail
New store designs should incorporate digital signage when planning for an omnichannel strategy.
Intel's interactive display spices up the customer experience
A scent-based game for the McCormick spice company engages the consumer with the power of smell.
Create powerful retail experiences with digital signage
Digital signage helps retailers create immersive retail experiences for shoppers that can increase sales and improve ROI.
Best Buy invests 50,000 hours in employee training on Windows 8
The radical new operating system is leading to the kind of products that people need to see and touch.
Using the smartphone 'key' to get to shoppers' wallets
A survey highlights the importance of smartphones this holiday season and how in-store media can activate smartphone shoppers.
Minnie Mouse does the catwalk at Barneys NY (Video)
Barneys flagship store in NYC installs an eye-catching electronic window display for the holiday shopping season.
Commentary: Using digital engagements to connect with today's shoppers
A CETW panel discussed making use of technology and DOOH throughout the retail purchase process.
CETW12: Show must go on, despite snow, sleet, Sandy
The show's Mobile Engagement Zone is bigger than ever despite the unpredictable weather.
C-store chain Wawa goes digital
After a successful pilot, the chain is rolling out digital signage to all of its more than 600 locations across the U.S.
Skype Station digital signage kiosks taking off
Estonian tech company says new Skype-capable kiosks will drive traffic and ad revenue for customers.
Retail tech heats up to beat holiday shopping lockdown
Behind-the-scenes prep for the holidays is underway, with digital signage and engagement tech on the upswing.
New technology allows buttons to pop up from touchscreens
Tactus Technology has debuted a haptic user interface with physical buttons that rise up from a touchscreen surface.
Location, location, location: Where to put digital signage in retail
Retailers have to get smart when it comes to digital signage placement.
