At this year's Retail Customer Experience Executive Summit, Tricia Murphy of NEC led a table discussion on interactive guest experiences. Here is her brief recap of the table's takeaways.
First, let's start with some stats I painstakingly researched on the Internet for five minutes: The average human attention span is eight seconds. Most people who click on this article won't finish reading it. Twenty-two percent of American adults have...
The Digital Screenmedia Association's recent event highlighted the innovation of in-store technology.
Wouldn't it be great if all you had to do to create an awesome interactive experience was copy what we see in the movies?
Digital signage projection helps to turn every table into a touchscreen.
Retailers have collected data on customer preferences and demographics for years, but biometrics takes it to a new level.
New store designs should incorporate digital signage when planning for an omnichannel strategy.
The new smartphone adds features tailored to mCommerce.
A scent-based game for the McCormick spice company engages the consumer with the power of smell.
Digital signage helps retailers create immersive retail experiences for shoppers that can increase sales and improve ROI.
The radical new operating system is leading to the kind of products that people need to see and touch.
A survey highlights the importance of smartphones this holiday season and how in-store media can activate smartphone shoppers.
Barneys flagship store in NYC installs an eye-catching electronic window display for the holiday shopping season.
A CETW panel discussed making use of technology and DOOH throughout the retail purchase process.
The show's Mobile Engagement Zone is bigger than ever despite the unpredictable weather.
After a successful pilot, the chain is rolling out digital signage to all of its more than 600 locations across the U.S.
Estonian tech company says new Skype-capable kiosks will drive traffic and ad revenue for customers.
Behind-the-scenes prep for the holidays is underway, with digital signage and engagement tech on the upswing.
Tactus Technology has debuted a haptic user interface with physical buttons that rise up from a touchscreen surface.
Retailers have to get smart when it comes to digital signage placement.