Loyalty Programs News & Media
Card Sharps: How Hallmark reinvented its loyalty value proposition
by Sharon Goldman — Senior Director, COLLOQUY
Hallmark is an American classic, a nearly 100-year-old, third-generation family-owned company with deep roots in Kansas City, Missouri. But even long-standing…
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Sears, Kmart use loyalty program for charity
July 20, 2010
While many Americans have had to scale back charitable giving during these financially difficult times, their desire to give to those less fortunate has not…
read nowMobile barcodes continue march towards mass adoption
by Sharon Goldman — Senior Director, COLLOQUY
Using 2D barcodes as virtual loyalty cards that offer rewards is a significant investment for large retailers, who must invest in special equipment to read…
read nowFifty cents could have been really special
by Sharon Goldman — Senior Director, COLLOQUY
One of the trickiest parts of building loyalty is making sure that your front-line employees are empowered to make customers feel special. After all, you…
read nowRetail loyaltys big leap
by Sharon Goldman — Senior Director, COLLOQUY
My former DMNews colleague, Nathan Golia, wrote a great piece about the growth of retail loyalty programs in a past issue — which I must say, if I can toot…
read nowDoes Starbucks new free Wi-Fi offer really raise the loyalty bar?
by Sharon Goldman — Senior Director, COLLOQUY
No one who loves Starbucks doesn’t love the fact that they’re now offering free Wi-Fi in its over 6500 locations, right? My question is: How much will this…
read nowSam's Club eValues program generating better-than-expected results
June 2, 2010
FICO, a leading provider of analytics and decision management technology, announced today that Sam's Club, a division of Wal-Mart Stores, Inc., is achieving…
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Curves: Lessons in Creating a Community
by Annamaria Turano — Executive Director, MCAworks
One summer, not too long ago, I joined a 2nd gym as I was out of town most weekends. A charming low-frills outpost of Curves.
read nowFuel perks plus retail equals savvy loyalty play
by Sharon Goldman — Senior Director, COLLOQUY
With an economy that is recovering slowly and still keeping millions of Americans unemployed and in a recession-based, purse-strings-tightening mode, it’s…
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Ten ways retailers can build their opt-in email lists
If no one is reading your marketing emails, it doesn't matter how creative or passionate those messages are.
read nowBig Y Foods rolls out targeted shopper promotion system
April 27, 2010
Big Y Foods, one of the largest independently owned supermarket chains in New England, and Incentive Targeting, a provider of targeted shopper promotion…
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QR codes: Building a mobile loyalty program beyond key tags
Two-thirds of retailers are planning to launch digital mobile initiatives this year, and many of these will include a QR code capability.
read nowBudget Blinds picks ServiceTycoon to improve customer service
April 15, 2010
More than 160 owners of Budget Blinds, the fast-growing blinds franchise, have selected ClickSoftware’s ServiceTycoon at the recent Budget Blinds National…
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Loyalty programs: what works, what doesn't
Perhaps not surprisingly, the least costly methods of building and maintaining loyalty are often the least effective.
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Survey: Low prices replace customer service as primary loyalty driver
Walmart dominated the 2010 COLLOQUY Retail Loyalty Index, in results that reflect a reality of the Great Recession.
read nowWebloyalty releases summit findings
March 16, 2010
Webloyalty, a provider of incremental revenue for online businesses and facilitator of the event, has announced the findings of its recent Webloyalty etail…
read nowCSPI: Retailers should use loyalty card data for recalls
March 14, 2010
The Center for Science in the Public Interest has published an appeal to retailers, asking them to use the "crucial information" harvested by loyalty card…
read nowChristopher & Banks launches multichannel loyalty program
March 8, 2010
Christopher & Banks Corp., a specialty retailer of women's clothing, announced in a news release the launch of its Friendship Rewards loyalty program…
read nowPaperless-coupon service OfferIQ launches
March 1, 2010
OfferIQ, a new electronic coupon service for retailers, announced that it launched today. Using proprietary technology, OfferIQ enables the redemption of…
read nowBrookshire Grocery partners with Spire to leverage shopper card data
February 17, 2010
In an effort to enhance its ability to leverage shopper card data, Brookshire Grocery Co. has partnered with analytic services firm, Spire.
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