Big Y Foods pioneers Groupon use for grocery marketing

Retailer says there is 'big power' in store-specific coupon deals.

Hitwise says each new Facebook fan leads to 20 extra visits to a retailers site

June 22, 2011

According to the Hitwise blog, Facebook fans have a real measurable value: 20. That’s the number of additional visits Hitwise analyst Robin Goad said a…

Amex and foursquare roll out mobile coupon program nationwide

June 22, 2011

American Express is embracing location-based mobile couponing. The credit card company is joining with location-based social media site foursquare to roll…

The Beauty of Soft Benefits

by Sharon Goldman — Senior Director, COLLOQUY

Mobile loyalty app shopkick welcomes small, medium retailers

June 21, 2011

Location-based shopping app shopkick is welcoming small local stores and coffee shops into its program. The program, which already includes prominent retailers…

Countering the 'Groupon Effect' and linking tactics to strategy with mobile marketing

How should retailers use mobile marketing to establish brand loyalty?

Groupons in Plastic Instead of Paper? Not so Fishy

by Lisa Biank Fasig — Director, JZMcBride and Associates

Meebo offers 'check-in' feature for retail websites

June 6, 2011

According to the New York Times, Meebo, a social platform that connects users with friends across the Web, now offers a new feature that allows users to…

Putting on the Charm: A Look at Charming Charlie

by Annamaria Turano — Executive Director, MCAworks

Charming Charlie is becoming the darling of shopping malls as it expands the number of store units nationwide.  The secret of Charming Charlie’s success is its…

Kroger offers $1 per gallon fuel discount to loyal shoppers

May 30, 2011

According to the Lancaster Eagle Gazette, the Kroger Co. is expanding its fuel discount program, in which regular shoppers can get up to a $1-per-gallon…

Moms and loyalty — the power of the I-Network

by Sharon Goldman — Senior Director, COLLOQUY

I read this blog post about Moms and loyalty with great interest: The post noted new consumer research that shows that many consumers value the ability to…

Best Buy expands Shopkick app nationwide

May 22, 2011

Best Buy has announced that it is rolling out the location-based shopkick app to its stores nationwide. Smartphone users who download the app will be eligible…

Media Logic helps Cabela's celebrate its anniversary

May 22, 2011

Cabela’s, the world's largest direct marketer of hunting, fishing, camping and related outdoor merchandise, is having a birthday party and has retained Media…

The rebate debate

by Sharon Goldman — Senior Director, COLLOQUY

According to research released by the Aberdeen Group last week, half of retailers use rebate programs as part of their mix of customer loyalty. In addition…

At Kroger, Shoppers are Bananas for Loyalty

by Lisa Biank Fasig — Director, JZMcBride and Associates

Fun fact: Americans are just as likely to have bananas in their kitchen as a Kroger loyalty card in their wallets.

Macy's loyalty pilot still circling the runway

by Lisa Biank Fasig — Director, JZMcBride and Associates

Fans of I.N.C, Martha Stewart and other Macy's exclusive brands will have to wait a while before earning new reward points for their purchases.

Study says $16 billion worth of loyalty program rewards go unredeemed each year

by Kim Williams — Reporter, NetWorld Alliance

Americans accumulate approximately $48 billion in rewards points and air travel miles annually.

Altimeter’s Jeremiah Owyang pinpoints retail's sweet spot

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

To find retail's sweet spot, a purchase, put the customer ahead of technology. For multiple purchases, make customers influencers for your business.

Sears chairman takes blame for first-quarter losses

May 3, 2011

According to Reuters, Sears Holdings Corp. Chairman Edward Lampert took the blame for the company's first-quarter losses during the annual shareholders meeting…

Supermarket chain Big Y offers rewards card - with a fee

While some consumers expressed interest in the new plan, others were unenthusiastic.