Spindle will buy Yowza!! to capitalize on mobile coupons

December 11, 2013

The mobile commerce company Spindle is acquiring Yowza!! for its mobile marketing and couponing platform and merchant relationships.

Is there a strategy for customer loyalty?

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

We often think of customer loyalty as something that the customer does or is responsible for to the business. But, real loyalty begins when the business is…

For beloved brands like Ikea and Amazon, simplicity is in the details

by Bryan Pearson — President, LoyaltyOne

You might not think umlauts, Big Macs and best sellers have a lot in common, but when it comes to brand perception they do. The commonality is simplicity, and…

Why customer loyalty isn't a 10-step process

Many have tried, but you can't develop a simple 10-step list for building loyalty. 

Microsoft, FreedomPay bring big data analytics to payments platform

November 18, 2013

For businesses, it may be tempting to think that mobility begins and ends with apps for smartphones or tablets. But according to the commerce platform…

Symphony EYC unveils loyalty campaign management platform

November 18, 2013

Retail solution provider Symphony EYC has announced the availability of Symphony EYC Engage, a next-generation targeting analytics and loyalty campaign…

MyRegistry introduces mobile app for retailers

November 15, 2013

MyRegistry.com has announced the release of its "Kiosk" mobile app on iOS for merchants to operate an in-store gift registry service. According to the company…

Gyft rewards platform accepts credit cards, PayPal or bitcoins

November 14, 2013

Gyft Inc., a mobile gift card company that allows customers to buy, send, manage and redeem gift cards via mobile devices and the Web, has announced the launch…

Loyalty provider CrowdTwist announces partnerships with VivaKi, Acxiom and IBM

November 14, 2013

CrowdTwist, a provider of omni-channel loyalty and analytics solutions, has announced three new partnerships with global brands VivaKi, Acxiom, and IBM.

Survey: 85% of consumers return to a retailer when notified of a discount

October 31, 2013

Nearly 90 percent of Americans repeatedly buy products retailers have on promotion, according to a new survey conducted by Synqera, a global technology startup…

MyLowe's smartphone app a DIY tool for loyalty

by Bryan Pearson — President, LoyaltyOne

Call it a tool of engagement. The MyLowe’s smartphone app is making relationship-building a DIY project.

First Data buys mobile loyalty platform Perka

October 29, 2013

The payments processor First Data Corp. has confirmed its acquisition of Perka, which provides a smartphone-based loyalty platform for small and medium-sized…

What happens to your customer reward points when you die?

October 24, 2013

None of us wants our dying words to be, "Make sure you redeem all my points and miles." So loyalty consultancy Colloquy suggests shoppers plan ahead.

U.K. grocery price-matching schemes come under scrutiny

October 23, 2013

In recent months, leading U.K. grocers Tesco, Sainsbury's and Asda have been hyping their price-matching programs, promising shoppers the lowest price. But an…

Alternative gift registry targets people who don't want more stuff

October 22, 2013

The non-profit Center For a New American Dream has launched its So Kind Registry, an alternative gift registry that "encourages the giving of homemade gifts…

CVS/pharmacy puts a new spin on the weekly circular

October 17, 2013

CVS/pharmacy today announced the launch of myWeeklyAd, a savings solution that the company said reinvents the American shopping staple — the weekly sales…

VeriFone, NPCA will let drivers pay at pump with smartphone

October 14, 2013

VeriFone Systems and the National Payment Card Association have introduced a mobile payment and rewards solution for convenience stores and petroleum…

Five ways you are losing retail customers

by Gary Edwards — Chief Customer Officer, Emathica

Customer loyalty is the backbone of every successful retail business. Although it is important to attract new customers, the real gauge of the brand's health…

When does personalization become an invasion of privacy?

by Chris Petersen — Owner, IMS

Without realizing it, you are creating a digital trail of your behaviors with every click and tap that you make. E-commerce has been using our cookies to track…

Transparency as a service requires role of the consumer

by Bryan Pearson — President, LoyaltyOne

If "transparency as a service" is the new buzz term in marketing, we should remember there is such a thing as bad service.