L.L. Bean debuts free loyalty program with customer engagement aspect

August 21, 2026

L.L. Bean, an outdoor lifestyle brand, has launched a loyalty program that not only rewards customers for shopping but allows them direct input in how the…

Rethinking customer retention: From churn prevention to value creation

by Luke Smith — Principal Consultant, Optima Partners

Retention can no longer be treated as a narrow, model-driven function focused on preventing churn. Instead, it should be reframed as a strategic capability…

American Airlines boosting loyalty rewards

August 17, 2026

American Airlines has updated its loyalty rewards with new options to choose from starting at the 15,000 point reward level.

Circle K boosts rewards program

August 12, 2026

Circle K has added more ways to earn for members of its Inner Circle rewards program.

Wyndham celebrates Route 66 with candy, free loyalty points

August 4, 2026

Wyndham Hotels & Resorts is celebrating Route 66's centennial birthday with a special edition limited candy collection as well as free loyalty points for…

In the hesitation economy, brand loyalty is no longer guaranteed

by Jaysen Gillespie — VP of Global Product Commercialization, RTB House

The U.S. economy has shown some resilience but consumer confidence has not kept pace. Shoppers are still spending, but they are spending differently: more…

Driving grocery customer loyalty with logistics automation

by Adam Gurga — Director of Sales, Cimcorp North America

Retailers that invest in modern fulfillment solutions are building the foundations for stronger supply chain networks and stronger relationships with customers.

Customer loyalty that goes beyond the transaction

by Andrew Stern — CEO, Quilt Software

Customer loyalty is more elusive than ever. Competing on cost, experiences, product assortment and more, retailers want to create relationships that last. Too…

Loyalty programs influencing future purchase behavior

June 26, 2026

Nearly all, 91%, of U.S. consumers shopping online are influenced by loyalty programs when it comes to shopping again with a brand, and engagement with loyalty…

When value wins, loyalty follows

by Chris Cubba — Chief Revenue Officer, Snipp Interactive

The idea that loyalty is fading is a misread of the market. It’s not that consumers have stopped being loyal; they’ve simply stopped tolerating weak value.

Let's Talk Retail Episode 7: Part 2: How a Mobile First Strategy Enhances the Retail Journey

Take a closer look at how a mobile-first strategy is reshaping the retail experience. This video explores how connected technologies, flexible service models…

C-store RaceTrac redefines loyalty via enhanced rewards program

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

RaceTrac, a leading convenience store retailer, partnered with Capillary Technologies, an AI-powered loyalty solution provider, to enhance the RaceTrac Rewards…

Brands falling short on emotional drivers

April 20, 2026

Business-to-consumer companies may be overestimating the strength of their customer loyalty as customers report consistent gaps between the emotional drivers…

Michaels expands loyalty program, enhances rewards perks

March 5, 2026

Craft retailer Michaels is expanding its loyalty program with the debut of a new 9% rewards tier for its most loyal customers.

For loyal Amazon customers it’s no longer love but intentional reflex

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Retail loyalty is changing from consumer love to reflex as it’s no longer an emotional decision, it’s an automatic one.

Love’s Travel Stops enhances rewards loyalty program

March 2, 2026

Love's Travel Stops has enhanced its rewards loyalty program and now allows all drivers to earn and redeem points on fuel and in-store purchases at its 60…

Nift taps John McNerney as GM APAC

February 9, 2026

Nift has appointed John McNerney as general manager, APAC, as the technology company moves to expand into Australia and the Asia-Pacific region.

Levi Strauss, Walmart, Amazon lead Brand Keys loyalty index

January 30, 2026

The 2026 customer loyalty leaders include Levi Strauss, Skechers, Walmart, T.J. Maxx and Amazon, according to the 28th annual Brand Keys Customer Loyalty…

5 reasons why gamified loyalty programs fail

by Konstantin Melnikov — Founder, NTI Loyalty

Retailers often underestimate the complexity of gamification, and how hard it is to capture and hold consumer attention. This leads to mistakes that cause…

Top read retail CX stories in 2025: Consumer behavior, AI ethics, brand tech deployments

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

The top most read articles in 2025 ran the gamut from tracking tariff policies to understanding generational consumer behavior to brand technology deployments.