Study: Shopping is top use for tablets

July 31, 2012

Shopping is one of the most popular activities done on a tablet, according to a CouponCabin.com and Harris Interactive survey that found that 20 percent of…

Solution to help retailers of 'any size' offer digital coupons

July 24, 2012

With more than 55.7 million American consumers using online coupons each year, retailers of all sizes are looking to provide shoppers with easy ways to obtain…

Macy's novel approach to rolling out mobility in 800 stores

by Chris Petersen — Owner, IMS

Unless you have been living under a rock lately, you'll know that showrooming is one of the hottest topics in retailing. Consumers are increasingly using their…

Commentary: Paying attention to the Retail Rule of Six

Loyal customers are six times more likely to rebuff competitive offers, especially price-based offers.

Loyalty means never having to say, "Eat that second doughnut"

by Bryan Pearson — President, LoyaltyOne

Smart marketers know that the key to winning customer loyalty is through using personal data in a way that benefits both the company and the consumer.

Klout: More social influence equals a better customer experience?

by Colin Shaw — Founder & CEO, Beyond Philosophy

I was very interested to see that organizations are starting to provide a better customer experience to people that have more social influence. You may have…

The customer-centric retail pricing zone

Analyzing shopping patterns across multiple stores allows for a more profitable pricing-zone strategy.

The customer loyalty/customer experience conundrum

Retailers often make the mistake of equating customer loyalty with the customer experience.

Vending kiosks providing retailers variety of solutions

From dispensing products to tracking consumer behavior, vending kiosks are the new go-to retail solution.

RCE Podcast episode 2: ACA upheld, nude grocery shopping and Obama's gift registry

June 29, 2012

The National Retail Federation reacted very strongly to yesterday's Supreme Court decision to uphold the legislation commonly known as "Obamacare," and our…

Will consumers opt-in for the 'store of the future?'

by Cherryh Cansler — Editor, FastCasual.com

Motorola Solutions recently launched a variety of solutions to help retailers deliver what it calls the "store of the future." Many of the company's solutions…

Motorola shares vision for future of retail

Motorola unveiled new customer experience solutions at its New York event this week.

Social relevance as more than a pet project

by Bryan Pearson — President, LoyaltyOne

Today, when merchants consider social media, many think of a few key terms: Listen! Word of mouth! Viral marketing! But the most important consideration to…

Apple's Passbook to help retailers offer loyalty programs

June 12, 2012

Retailers may soon have access to yet another payment and loyalty card option with Apple releasing Passbook Monday at its Worldwide Developer Conference in San…

Buyers behave irrationally

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Ruti Levy, in her Haaretz.com article "Building blocks of high prices," cited the fact that Israelis are paying 3 to 3.5 times what they would online for…

Commentary: Lessons learned from mystery shopping

Mystery shopping has helped c-stores protect their bottom lines by ensuring attentiveness to the shopper.

Mobile check-in kiosks to drive store sales

May 31, 2012

Software designer Solekai Systems has partnered with a mobile solutions start-up called Raging Mobile to develop a prototype for a mobile phone check-in kiosk…

You had me at hello, but: What neuromarketing and Big Data miss

I'm a geek. I love big data and ferreting out patterns. Nothing fascinates me more than the burgeoning field of neuromarketing.

Commentary: Building a proximity marketing strategy that protects customers

Consumers are wary, rightly so, of any attempt to use their personal information to gather data and sell products.

The spectacular marketing fail of JC Penney

by Bob Phibbs — CEO, The Retail Doctor

Ron Johnson, Penney's CEO, said last week that "coupons were a drug."