ChaChing! Using value pricing to grow sales and profits, part 3

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In part 1 of this series, we dismissed the argument that value is vague by demonstrating that there are only three things that any buyer buys — image…

Viewpoints announces new review service for online retailers

January 20, 2014

Viewpoints, a consumer reviews platform, has announced the launch of Viewpoints Pulse, a new service that it says provides product manufacturers and service…

Super Bowl to drive most TV purchases in 2014

January 20, 2014

Online deal site FatWallet.com has announced results from its 2014 TV Buyer Survey. Of those surveyed online, 30 percent said they will purchase a new TV this…

New Year's resolution: Stop negative reviews from ruining your customer experience

Here are three ways brands can get a handle on negative comments and address them productively.

RetailMeNot publishes shopper trend report for 2014

January 16, 2014

RetailMeNot, a U.S.-based digital coupon destination, has released a retail forecast examining consumer behaviors on personal wealth, savings, and confidence…

Sears, Kmart using mobile marketing platform from Pikato

January 16, 2014

Pikato today launched its retail mobile marketing solution that it says personalizes the customer shopping experience to significantly increase consumer…

Babies R Us partners with parenting blog TheBump.com

January 16, 2014

Babies R Us, a dedicated juvenile products retailer, announced today that it has entered into a strategic partnership with TheBump.com, a pregnancy and…

American Eagle Outfitters testing iBeacons

January 16, 2014

American Eagle Outfitters and app developer Shopkick have announced plans to launch shopBeacon in 100 top-performing American Eagle Outfitters and Aerie stores…

ChaChing! Using value pricing to grow sales and profits, part 2

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In Part 1 of this series, we addressed the concern that value is vague. We did so by recognizing that even though each of us defines value a little…

Report says consumers interact more with retail Facebook pages than retail websites

January 15, 2014

Consumers engage with retailers on Facebook more than they do on the retailer websites. Nine in 10 consumers say that how much they spend is influenced by…

Shoppers purchase less than 1 percent of available products at their grocer

January 14, 2014

According to a new study published by coupon marketing firm Catalina, shoppers are highly selective when it comes to making CPG purchases, buying on average…

Facebook exec names 3 trends driving retail personalization

Online shopping is increasingly being driven by an "I'll know it when I see it" phenomenon.

Cha-ching! Using value pricing to grow sales and profits, part 1

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

It's no secret that the quickest, easiest and least expensive way to grow your top line, margins and bottom line is to raise prices. Why, then, are you…

A tale of Dos Equis and romancing the brand

What retail marketers can learn from the most interesting man in the world.

ICSC reports 3 percent sales increase over the holidays

January 10, 2014

Despite the extreme weather across much of the United States during prime holiday shopping time and a shortened holiday season, sales for the the…

Mobally publishes mobile commerce platform API

January 9, 2014

Mobile commerce specialist mobally said it has published its mobile engagement and shopping platform API, which it said empowers developers to rapidly design…

Overstock.com lawsuit could have 'ripple effect' on retail industry

January 8, 2014

In 2010, a group of attorneys brought suit in California against online retailer Overstock.com, claiming the company's price-comparison methods were…

Shoppers who use mobile apps made 30 percent more store visits this holiday season

January 8, 2014

Mobile retail marketing firm Digby has revealed in-depth analysis of the holiday visit patterns of millions of shoppers with registered devices and retailer…

Holiday retail revenue up for the fourth consecutive year

January 8, 2014

Despite the shortened holiday season and extreme weather in many areas of the country in the weeks leading up to Christmas, retailers finished the 2013 holiday…

InMarket announces first-of-its-kind retail beacon program

January 7, 2014

Technology company inMarket announced that it has deployed "the world's first multi-retailer iBeacon platform, and the first-ever grocery store implementation…