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Marketing News & Media

New Sears loyalty scheme lets customers earn points by working out

January 7, 2014

Sears has announced the FitStudio.com Points for Progress program, a fitness rewards program that offers incentives for members who incorporate movement into…

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The Limited implements retail analytics tool

January 7, 2014

Technology firm First Insight has announced an extended partnership agreement with The Limited, an iconic fashion retailer that offers high-quality, private…

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Retail trends in customer experience for 2014

In 2014, the push for truly remarkable customer experiences will become even more intense.

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Ten trends to watch for in 2014

by Doug Stephens — President, Retail Prophet Consulting

2013 was another year of incredible change in the retail industry. From economics and demographics to media and technology, disruption came at retailers from…

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Beacon technology firm names board of advisors

January 6, 2014

Technology start-up Shelfbucks Inc. today announced it has appointed a 25-member advisory board of senior corporate executives and business school leaders to…

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Digby announces upgrades to mobile marketing platform

January 6, 2014

Digby today announced the launch of several new upgrades to Localpoint, the company′s award-winning platform that facilitates consumer engagement in and around…

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Raley's stores implement merchandise optimization tool

January 6, 2014

Revionics Inc., a provider of end-to-end merchandise optimization solutions, announced today that Raley's Family of Fine Stores, a privately held 128-store…

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Coupons.com to buy Yub for online/offline promotions

January 3, 2014

The digital coupon company Coupons.com will buy Yub, a San Francisco-based firm that promotes in-store sales through online offers, according to The Wall…

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Report: Affluent adults are heavy Amazon users

January 3, 2014

New research from The Shullman Luxury and Affluence Monthly Pulse says that more than two-thirds of Americans making more than $250,000 per year have shopped…

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Iris Mobile launches proximity-based messaging tool for brands

January 2, 2014

Iris Mobile, a mobile solutions provider offering a text-based rich media messaging platform to marketers, has announced a new solution called proximity based…

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Five predictions for customer experience in 2014

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Happy near year! Here are five things that I believe will impact customer experience in the coming months:

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The problem with 'Priced to sell'

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Priced to Sell, an article that appeared in Bdaily Business News, touts the use of auctions to "achieve maximum value" from sales. According to the author…

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Report says Millennials find holiday promotional 'games' deceitful and manipulative

December 20, 2013

It's an opportunity for progressive retailers to connect in a more relevant manner to a new generation of shopper. Consumer attitudes about holiday retail are…

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Sports Authority goes live with shopkick

December 20, 2013

Shopkick has announced it has partnered with Sports Authority, one of the largest full-line sporting goods retailers in the United States. All shopkick users…

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Report suggests that private label, national brands must work together

December 18, 2013

About one year ago, Information Resources Inc. predicted that private label in the United States had hit a proverbial glass ceiling. This prediction has proven…

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Eight in 10 retailers to end standard shipping deadlines before Dec. 20

December 18, 2013

It's the final stretch for holiday shoppers, and retailers are preparing for the ultimate shipping rush that's very likely to occur in the coming days.

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Marketing budgets focused on increased customer engagement in 2014

December 18, 2013

New research from StrongView shows that marketers plan to increase their budgets on activities that increase customer engagement in 2014. However, according to…

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Saying no, thank you, to bad customer relations

by Lisa Biank Fasig — Director, JZMcBride and Associates

Consumers today are accustomed to earning points for their purchases, but coins for being courteous? How Nice.

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Heavy snowstorm brought down retail traffic, sales last week

December 17, 2013

The time to procrastinate is nearly over for holiday shoppers. ShopperTrak, the world's largest counter and analyzer of retail shopper traffic, reported GAFO …

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Baroque Japan Limited uses ambient scent for product launch

December 17, 2013

Tokyo-based Baroque Japan Limited, operator of more than 340 apparel and accessories stores in Asia, has introduced "Azul by Moussy-in the spotlight," a line…

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