Angry Birds crashing into Starbucks?

September 20, 2011

If you're one of the 350 million people that have purchased and played the game "Angry Birds," you may soon be incentivized to make a trip to Starbucks to play…

Sofia Vergara for Kmart

by Jim Joseph — President, Lippe Taylor

Sunday night was The Emmy Awards, and although she didn't win the award for which she was nominated, the big winner was Sofia Vergara.

Retail readies for advent of tight pockets at Christmas

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

It's not a fashion statement, but an economic one. According to a survey commissioned by the London-based global news agency Reuters, American shoppers will…

Why dynamic pricing is a trap you must avoid

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Last week we discussed the airline industry's use of dynamic pricing and its impact on us, as consumers. Two other well known organizations, Ticketmaster and…

Local.com releases local rich-media ad platform

September 19, 2011

Local.com Corp., an online local media company, has released what it claims is the industry's first rich-media ad platform to incorporate dynamic, in-store…

RAMP: Mobile couponing and daily deals

Saiful Khandaker from FreebeePay used the recent mobile payments conference in Chicago to talk about his company's solution for mobile couponing and daily…

Netflix to split into two separate companies. Wait, what?

by James Bickers — Editor, Networld Alliance

I awoke this morning to a friendly, "personal" email from Reed Hastings, the co-founder and CEO of Netflix. "I messed up. I owe you an explanation," he says…

Facebook Lists: Are marketers checking them twice?

by Lisa Biank Fasig — Director, JZMcBride and Associates

Has Facebook just made it easier for marketers to book face time?

Missoni at Target: Thoughts from a marketer

by Annamaria Turano — Executive Director, MCAworks

The Missoni at Target campaign is great for Target's business but might prove to be disastrous for Missoni's brand.

Missoni for Target line sells out, raises questions

by James Bickers — Editor, Networld Alliance

The partnership with the Italian fashion house moved a lot of product in a short time, but may have alienated shoppers.

Millennials' brand preferences shift due to household structure

September 14, 2011

Marketers and brand managers faced with the challenge of marketing to Millennials should look to the dynamics of household structure for effective ways that…

Empathica's GoRecommend celebrates two years, 65 million shares

September 14, 2011

Empathica Inc., a provider of Customer Experience Management solutions to more than 200 of the world's most respected brands, has announced that its…

New Stein Mart campaign features heavy social focus

September 14, 2011

National discount department store Stein Mart, in partnership with its new ad agency, ArnoldNYC, this week announced the launch of "Love at First Find," a…

Consumer grocery store survey reveals satisfaction and brand preferences by geography

September 14, 2011

Empathica Inc., a provider of Customer Experience Management (CEM) solutions to some of the world's most respected brands, announced that its Consumer Insights…

My first book report: Restoration Hardware Fall 2011 Source Book

by Mark Murray — Director, The Store Channel

Weighing in at 3 lbs. with 616 colorful pages, the Restoration Hardware, Fall 2011 Source Book is the topic of my first posting for Retail Customer Experience.

Beyond a loyalty program: Using loyalty data to create a unified strategy

Retailers launch loyalty programs with the best of intentions, but why do so many fail to deliver on expectations?

Socially responsible retailing from Walmart and Patagonia

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

Patagonia has long had the reputation of being a socially responsible company. Walmart not so much. But this week, I think they're telling a similar story.

Pricing news vs. media theater

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

It seems that news media feel that they have a God-given right, if not a responsibility, to add even more anxiety to our already fragile psyches. The media…

The future of product innovation for retailers

Data assets that didn't exist ten years ago are changing the innovation game.

Why adding on may be costing you sales

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

Most specialty retailers whose staff is sales-focused emphasize add-ons. When done well, this approach can slightly increase a store's average sale, but I…