First Insight to provide predictive analytics for Pac Sun

January 23, 2012

First Insight recently created a partnership with Pacific Sunwear to provide the retailer with consumer-driven analytics to help it make faster and more…

Marks & Spencer, NCR bring online fashion in-store

January 23, 2012

Marks & Spencer is working with NCR Corporation to trial new multi-media zones in its stores that combine digital touchscreens, video walls and displays of…

Opinion: Why Nordstrom's loyalty program is so effective

Loyalty marketing is, and should always be, much bigger than just points, thresholds or incentives.

The world would like to buy a Coke

by Lisa Biank Fasig — Director, JZMcBride and Associates

Might as well keep that Coca-Cola on ice. The tallies are in, and the Real Thing is the real deal when it comes to world's best brand – again.

Digital Screenmedia Association to present webinar on location-based marketing technology

January 16, 2012

The Digital Screenmedia Association (DSA) will host a free one-hour webinar at 1 p.m. Eastern on Jan. 24 entitled "Using Location-Based Marketing Technology to…

Knock-knock-knocking on loyalty's doors

by Bryan Pearson — President, LoyaltyOne

Never take for granted the mere act of a customer walking through your door. Every time it happens, it symbolizes the passage across many thresholds to…

How price increases led to whopping revenue growth for Kraft

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A November 2, 2011 Barron's article reports that Kraft Foods' third quarter net revenues grew 11.5 percent in part due to a 7 percent price increase.

Digby launches Localpoint location-based marketing platform

January 15, 2012

Digby announced today the launch of Digby Localpoint, a mobile platform that enables location-based marketing, analytics and commerce for top brands.

Tesco to begin deployment of the Retalix 10 Store Suite

January 15, 2012

Retalix Ltd. announced today that Tesco Plc. will commence the deployment of its next-generation store platform following a successful initial pilot of the…

NRF: Holiday retail sales rose 4.1 percent

After a season full of peaks and valleys, retailers' 2011 holiday sales beat expectations.

I scream for a social ice cream party

by Lisa Biank Fasig — Director, JZMcBride and Associates

Nom nom nom.

What are your 2012 retail resolutions?

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

I know how busy you have likely been for the last few weeks, so I've taken the liberty of putting together some potential resolutions for you and your team in…

How Target said it best when it said nothing at all

by James Bickers — Editor, Networld Alliance

My apologies to Paul Overstreet and Alison Krauss for the title of this post, but it was the first thing that came to mind when I stumbled upon this blog post…

If the only discernable difference between you and Amazon is the sales tax, you never had a chance in the first place.

by Doug Stephens — President, Retail Prophet Consulting

The recent launch of Amazon's price check app was greeted with everything from retailer outrage to government sabre rattling! Some even called it evil! Really?

3 things shoppers care more about than price

December 28, 2011

American consumers were less concerned with costs during the 2011 holiday shopping season than last year, according to the Foresee E-Retail Satisfaction Index…

Amazon's deadline extended! Quick, what thought pops into your mind?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

I just received an email from Amazon. In big, bold letters it said "FREE Super Saver Shipping Deadline Extended." Quick, what thought pops into your mind?

It's Amazon's world, we're just living in it

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

It doesn't seem like all that many years ago when Amazon.com was touting itself as the "world's biggest bookstore." I remember listening to its radio ads in…

Waging war: Marketing vs. sales

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Over the years I’ve seen and heard a lot of commentary about the roles of marketing and sales within organizations. Geoffrey James, a popular sales writer…

Tempt unveils in-store marketing center

December 19, 2011

Tempt In-Store Productions has completed a 100,000-square-foot, in-store marketing display and signage center in New Berlin, Wis. The facility more than…

NRF upgrades holiday forecast, expects sales to rise 3.8 percent to $469.1 billion

December 14, 2011

With just 10 days until Christmas, the National Retail Federation has revised its holiday forecast upward, expecting holiday sales to rise 3.8 percent this…