Why Apple Will Dominate Location Based Marketing

by Doug Stephens — President, Retail Prophet Consulting

Location based services are quickly becoming the marketers most powerful tool to reach consumers in a contextual and relevant way.  But could an unlikely…

Emerging technology and data trends in customer loyalty

Social networking is adding volumes of attitudinal data that complements behavioral transactional data.

Gap on new logo: Never mind

The retailer quickly backpedaled on its new logo design after customer furor. Was it all just a PR stunt?

Educating Consumers

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Are you stimulating consumption...

Language That Sells

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 When creating your marketing materials...

Groupon responds: 95 percent of merchants would do it again

by James Bickers — Editor, Networld Alliance

The deep-discount deal-of-the-day site says most retailers are thrilled with the results it delivers.

Opinion: Customers want relationships, not low prices

Retailers need to solve the customer's problem, but also deliver satisfaction on an emotional level.

This Year, Let the Grown-Ups Have a Holiday

by Lisa Biank Fasig — Director, JZMcBride and Associates

Good news for retailers: Children may find actual brand-name toys – not recession-age oranges, IOUs or dollar-store coloring books – in their stockings this…

Six marketing lessons from Sir Richard Branson

Customer engagement, tapping free publicity among the tips shared by the business luminary.

Report: Black Friday shopping losing its appeal

Conversely, the popularity of online shopping continues to grow.

LIFT unveils suggestive selling tech for c-stores

October 5, 2010

LIFT Retail Marketing Technology announced the launch of its LIFT Station platform, an integrated suggestive selling point-of-sale technology for convenience…

Discounting in Off Season?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Good strategy?

Yes Virginia, Retail Holiday Sales Will Suck... Again!

by Bob Phibbs — CEO, The Retail Doctor

Wherever you look from now until the first week of January, there will be one consistent message: retail holiday sales will suck. That's because the evidence…

Augmented Reality: The Impeding Battle for Digital Real Estate

by Doug Stephens — President, Retail Prophet Consulting

By Doug Stephens

Why big luxury retailers are falling behind online

Luxury brands are slow to translate store success to e-commerce.

'Gift Me This' feature lets Facebook users build wishlists

September 27, 2010

ShopLocal recently announced its "Gift Me This" feature for Facebook.Gift Me This is built on ShopLocal's SmartCircular technology solution. The solution…

I'm Worth It!

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Why do buyers pay premium prices...

How in-store mobile marketing can be more than just coupons

Despite the buzz surrounding mobile coupon apps, there is a deeper way to use the technology to drive purchases.

Target selects Emnos for customer segmentation and insight project

September 21, 2010

Target Corp., the second largest general merchandise retailer in the United States, has selected Emnos to support a multi-year project to broaden the use and…

Ten best practices for implementing and fine-tuning retail metrics

Dashboards provide a clear picture of business operations, provided the metrics behind them are properly designed.