Four ways retailers can reach out for last-minute holiday sales

by James Bickers — Editor, Networld Alliance

Location-based marketing, personal touch among the ways stores can squeeze every sale out of the season.

Customers Only Care About Price

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Conventional wisdom or...

Survey: Holiday shoppers divided over bargains

December 8, 2010

The third wave of StrategyOne's Annual Holiday Shopping Index — examining the "Bricks vs. Clicks" divide — finds that 74 percent of Americans feel that the…

Reflecting on Virtual Success

by Lisa Biank Fasig — Director, JZMcBride and Associates

Macy’s has installed an interesting feature at its flagship store in Manhattan – a 72-inch digital “mirror” that enables customers to virtually try on all…

Survey: Smart phones are changing behavior for bargain-hunters

Couponing could become a more important part of the retail experience as smart phones proliferate.

Study: 60 percent of consumers follow a brand via social media, mostly for coupons or promotions

December 6, 2010

Empathica Inc., a provider of customer experience management (CEM) solutions, has announced the results of its latest Empathica Consumer Insights research.

The Best Price

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Do you have the best price?Are you sure?I recently saw an ad that said "We offer the best...at the best price." What does that mean?  What is the best price?

A View into Your Holiday Morning

by Lisa Biank Fasig — Director, JZMcBride and Associates

Regardless of the Black Friday hype, the holiday shopping season still has a long way to go. After all, the Saturday before Christmas is often the busiest…

Lessons learned from Macy's: Going local can have big payoffs

A local strategy can drive sales, allow flexibility with promotional campaigns.

Deploying social media to cultivate customer loyalty

Average spending on social media to achieve loyalty increased by 193 percent over the past year.

Holiday Shopping Dilemma

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 ...when to buy.

Black Friday weekend sees bigger crowds, $45 billion in spending

With one of the biggest shopping days of the year under their belts, retailers have reason to smile.

Old Navy launches 'virtual Black Friday' in Facebook game

November 22, 2010

CrowdStar and Sibblingz, which provide platforms for building social games, today announced the launch of an in-game Old Navy branded virtual store for the…

Nine in ten retailers planning Cyber Monday promotions

November 21, 2010

Five years after the phrase "Cyber Monday" was coined, retailers have even bigger plans for the Monday after Thanksgiving. According to Shop.org’s eHoliday…

Express Scripts' Prescription...

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 ...for using technology to irritate it’s customers.

Citi partners with retail loyalty solution provider rDialogue

November 18, 2010

Citi Retail Partner Cards announced it has entered into an agreement with rDialogue, a customer loyalty and relationship marketing firm, to provide customized…

Research shows U.K. shoppers lack brand loyalty to retailers

November 18, 2010

Fifty-nine percent of U.K. shoppers have not decided on the brand they will purchase before researching or buying a product online. Consumers are also…

Black Friday estimate: 138 million shoppers, up from 2009

November 17, 2010

Talk of discounted toys, e-readers, appliances and even HDTVs has millions of Americans already mapping out their Black Friday plans and filling out their wish…

SWOT Pricing

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Is SWOT analysis helpful in setting prices?

More evidence of rewards just for stopping by

by Sharon Goldman — Senior Director, COLLOQUY

“Checking in” at a retailer or service provider is getting more valuable than ever, with more companies rewarding customers who do no more than simply walk…