CETW: Retailers can locate their shoppers via smartphone

Location-based marketing is the latest way to touch customers, according to Philip Stanger, CEO of Wifarer, the company behind a software-only indoor…

Failing forward

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

A while ago a colleague and I worked together on what we both believed was a great opportunity. After a lot of hard work, especially on my colleague's part…

Are your stores connecting with today's connected Moms?

by Lynn Switanowski — President, Creative Business Consulting Group

With Mother's Day just around the corner, we can't help but think about all the wonderful moms out there who are customers in our favorite retail stores. For…

Does love scale?

by Doug Stephens — President, Retail Prophet Consulting

Wal-Mart recently announced its purchase of social media firm Kosmix to help it better manage and capitalize on its social and mobile marketing efforts. What…

GM's subprime auto loans: Great sales tool, or history repeating itself?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

General Motors, recognizing that many potential buyers' credit is less than stellar these days and that funding sources aren't readily available, has entered…

Retail industry continues to lead in online ad spending

Consumer packaged goods industry increases its share of online spending.

A Non-Crude Method for Lowering Grocery Prices

by Lisa Biank Fasig — Director, JZMcBride and Associates

Procter & Gamble has figured out one sweet way to bottle up its leading line of shampoos – and it might just help keep prices down.

Getting customers in your store ... by putting them in the window

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

If you've been looking for an easy and inexpensive way to bring in more business, check this out. Taking advantage of people's propensity to sit — at their…

Mobile Monday: Ralph Lauren

This retail app has no instructions ... because it doesn't need any.

PlaceWise expands Shoptopia launch to include Madison Marquette

April 20, 2011

Madison Marquette is the next shopping center developer and operator to join Forest City Enterprises in the launch of the Shoptopia Network, PlaceWise Media…

Visa launches mobile coupon program with Gap

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April 20, 2011

Credit card brand Visa Inc. announced it is moving into mobile coupons and is working with retailer Gap to deliver real-time discounts and promotions to…

Imitating your competitor's prices? Here's why that's a bad idea.

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

How do you decide what price to charge? How well is that working?As I sat down to write this post the lyrics of an old Johnny Lee song, "Lookin' for Love,…

Scan This! QR Codes Are History

by Doug Stephens — President, Retail Prophet Consulting

Google recently announced that it is ending both its development and support of QR (Quick Response) codes. QR or 2-D barcodes as they are sometimes called…

How Wet Seal created customer engagement

by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates

Want to engage your customers? One way to do it is with a contest. But how do you create a successful contest, one that pulls customers?

Your merchandise is NOT like fine wine

by Lynn Switanowski — President, Creative Business Consulting Group

Like most retailers, you probably have a consistent strategy in place for pricing products when they come in. But do you have the same consistent strategy in…

Danger: Strong Economy Ahead

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Is the recovering economy a blessing, or a potential minefield for retailers?Most business owners are breathing a sigh of relief; they're emerging alive and…

In Canada, loyalty a good aim for Target’s bullseye

by Lisa Biank Fasig — Director, JZMcBride and Associates

It looks like Canada is not only going to bring home the bacon for Target Corp., but chances are it will deliver some loyalty, as well.

'Extreme Couponing' should give retailers, brands and tech providers nightmares

by James Bickers — Editor, Networld Alliance

I'm normally loathe to go anywhere near reality television — and has there ever been a more dishonest or inaccurate label for a genre than that one? — but I…

How to sell luxury products without discounting

by Bob Phibbs — CEO, The Retail Doctor

Do you have a luxury product to sell? I'm not talking a good or better version of something you could find at some dollar store. I'm talking the best.Selling…

NRF: Spending on food, gifts and apparel expected to increase this Easter

April 6, 2011

Not since 1943 have Americans seen an Easter fall this late in the calendar, but it seems the delayed holiday won't impact consumers' eagerness to spend on…